Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The self-improving agent stack: what compounds and what you still own
Skills, harnesses and models can now rewrite themselves. The question is not whether to let them. It is which part of the stack you hand over, and which part you keep.
Gemini 4 Argon: where it leads, where it trails, and what to test it on
Google is back at the frontier. Argon leads on knowledge work, finance and legal agents, trails on terminal coding and computer use, and most teams cannot use it yet.
How to BIMI Email Setup: The 5-Step Checklist
Most BIMI implementations fail at the DNS record, not because the syntax is wrong, but because the sender skipped the foundational layers the record depends on. BIMI email setup is a stack: DMARC at enforcement, a validated SVG, an optional but increasingly required Verified Mark Certificate, and then the DNS TXT record that ties it […]
The RFM Segmentation Email Marketing Playbook That Actually Works
Most email programs treat RFM segmentation as a reporting exercise. Marketers slice their database, label the top 20% “champions,” and then send every segment the same volume cadence with slightly different subject lines. Inbox rates drop. Revenue attribution gets murky. The RFM model takes the blame, when the real failure is operational: the segmentation never […]
Three AI price tiers and the CRM work that belongs in each
Opus 5.5 and GPT-6 Sol and Luna cut prices on 22 September. The larger saving is putting each CRM job on the right tier: $300 or $7.50 for the same labelling job.
Email Complaint Rate Threshold: Architecture Patterns for Scale
This reference is for email deliverability engineers, CRM managers, and marketing operations leads who need precise definitions – not approximations – when designing sending infrastructure that stays healthy at volume. If you are managing more than a few million emails a month, these terms directly affect whether your messages reach the inbox or disappear silently. […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 108
- ESPs & Marketing Automation 94
- Martech & Industry Trends 83
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1