CRM Strategy & Customer Activation

In an era defined by digital transformation, where technologies advance at a dizzying pace and the fabric of global interconnection never ceases to expand, companies like Salesforce are at the forefront of a revolution that not only redefines business strategies but also shapes the future of human and corporate interactions. Salesforce, with its recent bet […]

Business Process Transformation through Data Intelligence: A Business Optimization Approach In today’s digital age, a company’s ability to adapt and transform its business processes through efficient data usage is crucial for its success and sustainability. The recent partnership between Klarna and Google Cloud is an excellent example of how companies can revolutionize their operational and […]

Demystifying Digital Transformation: The Critical Role of Strategic Data Management In the era of digitalization, many companies embark on digital transformation hoping to renew themselves and position competitively. However, numerous myths surround this process, especially in the context of the initial implementation stage. Often, these preconceived ideas can divert the focus from what truly matters: […]

Humanity in the Age of Digital Transformation: A Perspective from Human Resources Management In a world increasingly dominated by technology and digital transformation, as demonstrated by the innovative platform MamaCRM in the realm of social CRM, we find ourselves facing a unique challenge and opportunity: integrating these advanced tools into our work practices without losing […]

The Influence of Data Analytics on Customer Experience and Market Positioning In today’s competitive world, data analytics plays a crucial role in how businesses interact with customers and refine their market positioning. As a Data Scientist or Business Analyst, I explore how advanced data analysis techniques can transform customer experience and strengthen a brand’s positioning, […]

Human Balance in the Age of Digital Transformation: A Perspective from Human Resources Management The arrival of advanced platforms like MamaCRM reveals how deeply digitalization and emerging technologies are reshaping our business strategies and customer interactions. However, from a human and human resources perspective, there arises an intrinsic concern about how to maintain connection and […]