Consulting & Advisory

Strategy that ships.

Architecture that runs.

We deliver a working plan — and the people who designed the strategy stay to execute it. For organisations that want to build and operate intelligent systems, not receive a strategy deck and a handshake.

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Service Lines
Three ways we engage
Each engagement is different. What stays constant: we design it, we build it, and we stay to operate it.
CRM Strategy

Customer Data & CRM

Database architecture, segmentation models, lifecycle automation, and ESP strategy. We've run Mautic, HubSpot, Salesforce, and custom stacks in production for enterprise clients.

ESP migration · CRM architecture · Segmentation · List hygiene · Deliverability audit

AI Adoption

Practical AI Integration

AI adoption for businesses that want production results, not proof-of-concepts. We design human+AI workflows that ship: content pipelines, data processing agents, decision-support systems.

AI readiness · Agentic workflow design · Content system build · Analytics · Team training

Data Architecture

Data Infrastructure

Pipelines, analytics infrastructure, and data sovereignty by design. GDPR-native. 20+ years of enterprise data architecture across media, spirits, FMCG, and financial services.

Data architecture · Pipeline design · Analytics stack · GDPR engineering · Data ownership

Our Process
How an engagement works
Every engagement starts with a diagnostic and ends with a running system, not a filed report.
1

Diagnostic

15–30 minutes. We look at your current CRM, data stack, or AI situation and identify the highest-leverage problem. No pitch. We'll tell you honestly if we're the right fit.

2

Working Plan

Not a strategy deck. A working plan: what gets built, in what order, with what resources, by when. Delivered within a week of the diagnostic.

3

Build & Operate

We stay. Engagements are project-based (build then hand over) or retainer (build then co-operate). The retainer model is how we run Sendability — same people who designed it, run it.

Boundaries
What Data Innovation is not

Not a classic consultancy

  • We don't deliver strategy decks and disappear
  • We don't charge by the hour for advice
  • We don't validate pre-existing decisions

Not a SaaS platform

  • We don't offer self-serve tools
  • The managed layer is the value
  • Human expertise is always in the mix

What we are

  • A build-and-operate partner
  • Strategy + execution, never just one
  • Human+AI collaboration, proven in production
  • For publishers, brands, agencies, scale-ups
Who we've worked with
Enterprise clients. 10 countries.
NESTLÉBROWN-FORMANREWORLD MEDIAFEEBBO DIGITAL
“The combination of strategic thinking and actual operational capability is what made the difference. Most consultants tell you what to do. Data Innovation tells you and then does it with you.”
CMOMedia Group, Reworld Media
“After 18 months with Data Innovation, our email deliverability went from a chronic problem to a competitive advantage. The VDMS framework changed how our whole team thinks about sender reputation.”
Digital Marketing DirectorPremium Spirits, Brown-Forman

Start with a 15-minute diagnostic.

We'll look at your specific situation and tell you exactly what's worth fixing first. No commitment. No pitch. Just clarity.

Book Your Diagnostic