# Data Innovation: AI, Email Deliverability & Data Systems

> We build and operate intelligent systems where humans and AI work together. Email deliverability, CRM, marketing automation, and AI strategy for growth-oriented companies. Founded by Florin Armasu (IESE Research Fellow 2026-2029, MIT Sloan AI Strategy).

## About

Data Innovation S.L. (B67565283, Barcelona) is an AI and data consultancy with 20+ years operating email infrastructure at scale. We help B2B companies build the data and automation layer their growth depends on.

Author and principal: Florin Armasu — IESE Research Fellow 2026-2029, MIT Sloan AI Strategy, Singularity University. Author of *Seth & Noesis: Human+AI Co-Evolution*. 66K+ subscriber newsletter (Intelligence2). Engagements with Nestle, Reworld Media, Feebbo Digital, Brown-Forman.

Our products: [Sendability](https://sendability.com/) (agentic email and CRM platform) and [BrandExpand](https://blog.brandexpand.app/) (AI content engine for B2B brands).

## Content Pillars

- **P1: Email Deliverability & Inbox Placement** — DMARC, SPF, DKIM, IP warming, inbox placement rate vs delivery rate, sender reputation
- **P2: CRM & Marketing Automation** — Mautic, HubSpot, Klaviyo, ESP migration, lifecycle automation, revenue per email
- **P3: AI Strategy & Implementation** — AI readiness, agentic systems, human+AI collaboration, Co-Evolutionist framework
- **P4: Data Engineering & Analytics** — Data pipelines, CRM analytics, attribution, Tableau
- **P5: Content Marketing & SEO** — AI-assisted content, GEO/LLMO optimization, topical authority
- **P6: Email Infrastructure** — Dedicated IP vs shared IP, MTA configuration, KumoMTA, SparkPost
- **P7: Lead Generation & Conversion** — TOFU/MOFU/BOFU funnels, landing pages, CTA optimization
- **P8: Marketing Technology** — MarTech stack, platform selection, integrations
- **P9: Data Privacy & Compliance** — GDPR, EU AI Act, privacy by design, data minimization
- **P10: AI Content Generation** — LLM pipelines, content automation, brand voice consistency
- **P11: Business Intelligence** — Revenue attribution, cohort analysis, performance reporting
- **P12: Digital Transformation** — AI adoption roadmaps, change management, team augmentation

## Key Pages

- [Home EN](https://datainnovation.io/en/home-en/)
- [About & Services](https://datainnovation.io/en/services/)
- [Florin Armasu — Author](https://datainnovation.io/en/florin-armasu/)
- [Contact](https://datainnovation.io/en/contact/)

## Products & Partners

- [Sendability — Agentic Email & CRM Platform](https://sendability.com/): Managed email infrastructure built on Mautic + KumoMTA. Fixed monthly fee, no per-contact pricing. Free deliverability diagnostic.
- [BrandExpand — AI Content Engine](https://blog.brandexpand.app/): AI-powered content production and distribution for B2B brands.

## Editorial Stance

Data Innovation publishes constructive content in the human+AI co-evolution register. We document what is being built, who is building it, what it makes possible. We address risks as engineering problems with engineering solutions, never as catastrophe narratives. Reference register: Cleo Abram and Demis Hassabis (specifics, builders, curiosity, what gets better).

## Blog Categories (EN)

- [Email Deliverability](https://datainnovation.io/en/category/email-deliverability-inbox-placement/)
- [CRM & Automation](https://datainnovation.io/en/category/crm-marketing-automation/)
- [AI Strategy](https://datainnovation.io/en/category/ai-strategy-implementation/)

## Optional

- [Sitemap index](https://datainnovation.io/sitemap_index.xml)
- [EN Blog](https://datainnovation.io/en/blog/)
- [Blog ES](https://datainnovation.io/blog/)