Omnichannel in Health Marketing: Creative and Technical Use of Data Analytics to Influence Customer Experiences and Market Positioning In the competitive healthcare sector, marketing specialists are constantly seeking methods to improve interaction with patients and… Understanding Omnichannel: Disagreement Among Health Marketing Experts
The Humanization of Technology in the Customer Satisfaction Journey In this era of digital transformation, it is crucial to remember that behind every click, interaction, and transaction, there is a human being with emotions, expectations,… Modernizing Your Customer Satisfaction Journey
En 2025, la Inteligencia Artificial Generativa (IAG) ha revolucionado los sectores de CRM y marketing, ofreciendo herramientas avanzadas que automatizan tareas, personalizan experiencias y optimizan estrategias. Sin embargo, su implementación plantea importantes consideraciones éticas y… Inteligencia Artificial Generativa en CRM y Marketing: Revolución, Ética y el Futuro del Trabajo
Business Process Transformation Through Data Analysis: A Case Study with Loop and Wonderment In the modern business world, the acquisition of Wonderment by Loop represents not just a business expansion, but also a profound change… Loop Acquires Customer Experience Platform Wonderment
In the twilight of an increasingly dominant digital era, B2B markets are on the brink of a revolution. With the advent of artificial intelligence, traditional business strategies are being reshaped, paving the way for new… B2B Marketer’s Guide to Email Personalization in the AI Era
