We build and operate intelligent systems where humans and AI work together
Every growing business depends on data, CRM, and increasingly on AI. But strategic thinking and technical execution still operate in separate worlds. We bridge them – building and operating intelligent systems where human judgment and AI capability multiply each other.
Intelligence² · Smart Humans × Smart AI
We don’t just advise. We build and operate. Every product and system we run embeds the Intelligence² principle: human judgment multiplied by AI capability.
Companies that trust us
We believe humans and AI make each other smarter. Every system we build embeds this principle.
Data Innovation is a Barcelona-based AI and data company. Founded by Florin Armasu, IESE Research Fellow, we combine 20+ years of data infrastructure experience with AI-native operations. Our flagship Sendability manages 1B+ emails/month for enterprise clients including Nestlé.
About Data Innovation
An AI and data company that proved itself in email first
Data Innovation builds and operates intelligent systems where humans and AI agents work together. We started solving enterprise email deliverability and discovered a pattern: companies where smart humans and smart systems work together consistently outperform. We named the principle Intelligence², and it became our operating model, our product architecture, and our research focus at IESE.
Build and Operate
Proven in Production
Data Innovation since 2015
Our Mission
Our Vision
How we work with you
Advanced segmentation outperforms mass marketing. With automation, we reach the customer exactly where and when it matters.
Time reduction
Greater control over all processes
Generation of potential clients
Improved user experience
Profitable Deliverability Consulting
Deliverability as a revenue lever, not a compliance exercise. Platform independence. Flat pricing. Agentic automation. EU and Canada hosting.
What do our clients say?
Don’t just take our word for it. Here’s what some of our satisfied clients say about our comprehensive solutions.
I truly value their proactivity, depth of expertise, and ability to find pragmatic solutions that increase meaningful interactions with our customers.
Juan Carlos Murillo García
Increase in
profitability
Rubén Franco Molina
Daily
savings
The Data Innovation team provides us with the necessary tools and dashboards, and they also keep us up to date with the most effective growth and optimization strategies for high-volume senders like us. We trust them and highly recommend them to any company looking to double their online sales and achieve integrated, high-ROI commercial communications.
Pablo Nowenstein
Increase in
profitability
Humans and AI make each other smarter. Every system we build embeds this principle.
Our R&D focuses on agentic architectures – CRM systems that don’t just execute campaigns but decide when and whom to contact using behavioral feedback loops.
We call it Operational Intelligence – the bridge between AI automation and human strategy.
Updates on AI and technology
We gather the most impactful trends so your company can stay ahead of the curve.
Privacy by Design in CRM and Marketing Automation Platforms
Privacy by Design in CRM and Marketing Automation Platforms
Hyper-Personalization in Email Marketing: From Theory to Real Results
Hyper-Personalization in Email Marketing: From Theory to Real Results
Help Center
Your questions, answered.
Find answers to common questions about our services, integrations, and results.
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