We build and operate intelligent systems where humans and AI work together

Every growing business depends on data, CRM, and increasingly on AI. But strategic thinking and technical execution still operate in separate worlds. We bridge them – building and operating intelligent systems where human judgment and AI capability multiply each other.

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Data Innovation CEO & Founder

Intelligence² · Smart Humans × Smart AI

We don’t just advise. We build and operate. Every product and system we run embeds the Intelligence² principle: human judgment multiplied by AI capability.

AI & DATA STRATEGY
Intelligent Systems
Intelligent Systems
We design, build, and operate intelligent systems where humans and AI work together. 20+ years of data infrastructure across 10 countries. Strategy that ships.
Email & CRM Platform
Agentic email and CRM platform. 1B+ emails/month. 98%+ monitored inbox placement. Flat pricing. EU-hosted. GDPR & EU AI Act knowledgeable. AI agents handle deliverability while humans handle strategy.
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BRANDEXPAND
Content Engine
Content Engine
Human+AI content production at scale. Strategy-first. 10 content formats. Voice rotation. A human editor makes 20 strategic decisions per article, AI handles the 80 repeatable ones.
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CONSULTING
Advisory
Advisory
CRM strategy, AI adoption, data architecture. For organisations that need the thinking AND the building. A working plan delivered by the people who stay to execute it.
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Companies that trust us

We believe humans and AI make each other smarter. Every system we build embeds this principle.

Data Innovation is a Barcelona-based AI and data company. Founded by Florin Armasu, IESE Research Fellow, we combine 20+ years of data infrastructure experience with AI-native operations. Our flagship Sendability manages 1B+ emails/month for enterprise clients including Nestlé.

About Data Innovation

An AI and data company that proved itself in email first

Data Innovation builds and operates intelligent systems where humans and AI agents work together. We started solving enterprise email deliverability and discovered a pattern: companies where smart humans and smart systems work together consistently outperform. We named the principle Intelligence², and it became our operating model, our product architecture, and our research focus at IESE.

Build and Operate
We don't advise from the sideline. We run what we build. Every system we deliver runs in our own operations first. Strategy + execution, not just strategy decks.
Proven in Production
Sendability, BrandExpand, and our consulting engagements all run on the Intelligence² model. Human+AI collaboration is our operating model, not a marketing claim.
1 +
Years of experience
Data Innovation since 2015
How does it work

How we work with you

Advanced segmentation outperforms mass marketing. With automation, we reach the customer exactly where and when it matters.

 

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customer satisfaction
1
Years of proven experience
1
Completed Projects
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Countries served

Profitable Deliverability Consulting

Deliverability as a revenue lever, not a compliance exercise. Platform independence. Flat pricing. Agentic automation. EU and Canada hosting.

Cancel anytime
Reduce costs and improve your results
Relevante messages, not noise
Comprehensive strategy for each stage of the funnel
Backed by CRM and automation experts
We build relationships, message by message
Real results. Real brands.

What do our clients say?

Don’t just take our word for it. Here’s what some of our satisfied clients say about our comprehensive solutions.

Elara Metis Data Innovation Data, CRM, AI, Insights Analyst
THE INTELLIGENCE² THESIS

Humans and AI make each other smarter. Every system we build embeds this principle.

Our R&D focuses on agentic architectures – CRM systems that don’t just execute campaigns but decide when and whom to contact using behavioral feedback loops.

We call it Operational Intelligence – the bridge between AI automation and human strategy.

VISIT OUR BLOG

Updates on AI and technology

We gather the most impactful trends so your company can stay ahead of the curve.

Help Center
Your questions, answered.

Find answers to common questions about our services, integrations, and results.

Can’t find what you’re looking for? Get in touch with us.

What types of companies can benefit from Data Innovation’s services?
We work with businesses of all sizes—from small enterprises to large corporations. Our services are tailored to the client’s level of digital maturity, whether it’s optimizing their CRM, automating campaigns, or implementing custom AI solutions.
What sets us apart from other similar companies?
Our greatest differentiator is our team: we work side by side with your company, aligned with your goals and committed to delivering results. We believe collaboration drives success, and we fully immerse ourselves as if we were part of your own team.
Can you integrate with my current CRM or email marketing system?
Yes. We work with the leading platforms on the market (HubSpot, Salesforce, EmailOctopus, Mautic, among others) and also develop custom integrations when needed. We adapt to your tech stack to optimize its performance.
What results can I expect from working with you?
Depending on the project, our clients have achieved up to a 30% increase in conversion rates, a 50% reduction in campaign execution times, and significantly improved lead quality through advanced segmentation and automation strategies.