Applications

Smart tools that scale engagement and ROI

Turn automation into continuous improvement.

Data Innovation’s Applications Suite transforms your CRM stack into a self-optimizing system.

Each module connects seamlessly to your data, ESP, and analytics layers to activate users, protect reputation, personalize content, and deliver measurable performance gains — all while reducing operational effort.

VMDS
BrandExpand
Tableau AaaS
Hygiene & Warm-Up
Request a Demo
+34 624 112 679‬

What sets us apart?

We combine strategy, technology, and data to create personalized, scalable, and results-driven solutions.

VMDS

Volume Deliverability Manager Suite

Balances active vs inactive ratios per domain to maximize reach and stability

Tableau AaaS

Centralized analytics for CRM KPIs and revenue impact.

Hygiene & Warm-Up Tools

Predictive list cleaning, IP reputation protection, and automated ramp-up.

BrandExpand

AI content generation system with human review that produces on-brand, SEO-optimized posts, emails and newsletters.

Smart Automation
We create automated marketing flows that guide users through every stage, improving conversion rates without sacrificing personalization.
Strategic Content
We design messages and campaigns tailored to each audience, channel, and moment — focusing on engagement and measurable results.
Data That Drives Decisions
We integrate and visualize your data so you can optimize every marketing action with clear, accurate, real-time insights.
VMDS: Volume Deliverability Manager Suite

Deliverability intelligence that maximizes reach and stability

VMDS (Volume Deliverability Manager Suite) monitors and adjusts your send volumes daily, maintaining the ideal ratio between active and inactive users per domain.

It ensures your reputation remains strong while activating dormant audiences and maximizing conversions.

Key Outcome:
📈 Up to 20% improvement in active user ratio and consistent inbox placement stability.

Daily analysis by domain, sender, and country
Three-goal framework: Monetize, Activate, Stabilize
Automated tag management for user segmentation (Active, Non-Active, Non-Sendable)
Predictive rules for warm-up, ramp-up, and frequency
Integrated with Mautic, Tableau, and other ESPs
BrandExpand: AI Content Production & Publishing System

Content that learns from your audience

BrandExpand is our proprietary AI-assisted content generation system combining automation with human expertise.

It creates, optimizes, and publishes brand-consistent emails, posts, and newsletters — adapting tone, timing, and message to your audience’s engagement data.

Key Outcome:
💡 Saves 60% production time while improving open and click-through rates through relevance.

AI + human co-editing for accuracy and authenticity
SEO-optimized text creation for web, social, and CRM channels
Automated LinkedIn post and newsletter generation
Content scoring and ranking by engagement
Integration with your CRM campaigns for contextual delivery
Hygiene & Warm-Up Tools

Predictive hygiene. Preventive reputation management

Our Hygiene & Warm-Up suite ensures your data and sender reputation remain pristine.

We combine IPQS-based data verification with AI pattern detection to flag spam traps, inactive contacts, and risky senders — automatically cleaning lists and warming up new domains

Key Outcome:
🧩 Higher deliverability, cleaner data, and reliable inbox placement from day one.

Mass and API-based email, phone, domain, and IP validation
Detection of spam traps, bots, and deliverability blockers
Automated warm-up flows for new IPs or domains
Continuous monitoring and feedback into VMDS for reputation scoring
Integration with third-party ESPs and CRMs
Tableau AaaS: Analytics as a Service

From data to decisions — in one dashboard

Tableau AaaS connects all your CRM, ESP, and campaign data sources into a single source of truth.

We design customized dashboards that visualize engagement, deliverability, conversions, and revenue impact in real time, giving teams control and alignment.

Key Outcome:
📊 Faster insights, unified visibility, and measurable ROI.

CRM and deliverability KPI dashboards in Tableau
Automated ETLs and secure AWS/Athena data storage
Drill-down analytics by domain, segment, and campaign
Real-time alerts and insights for decision-makers
Executive-ready reports with ROI visualizations
How It Works?

Our process is simple:

This is how we turn your ideas into real, measurable impact

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1

Diagnosis and Objectives

We analyze your current situation, define objectives, and identify automation, optimization, and growth opportunities.
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2

Architecture and Planning

We design the ideal ecosystem of tools, workflows, segments, and content. We establish a clear, phased roadmap.
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3

Technical Implementation

We handle the complete setup — connections, domains, platforms, flows, and tracking — with zero technical headaches.
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4

Content and Activations

We create and integrate key messages, touchpoints, and the necessary automations to activate every stage of the user lifecycle.

Turn your CRM into a self-optimizing ecosystem now

Start with the module that best fits your needs — or activate the full suite for maximum impact.

Request your Smart Suite Demo ->

    FAQ

    What You Might Be Wondering About This Service

    Do I need an internal technical team?
    No. We take care of the full technical setup and automation. If you have an internal team, we collaborate with them.
    What if I already have flows set up?
    We analyze, optimize, or redesign them according to your current goals and new opportunities.
    Can you create dashboards?
    Yes. We can create basic or advanced dashboards connected to your data sources (CRM, marketing automation, etc.).
    Is this only for marketing?
    No. Many automations also apply to sales, support, customer education, or post-sales processes. They adapt to each use case.
    Got more questions? Let’s talk