Can you imagine having automated the generation of potential customers through a system that nurtures your customer database with a type of content based on their propensity to convert to sales? Sounds good, doesn’t it? Keep reading because this will interest you.
Mass communications have long ceased to have an effect if we compare them with others that add a layer of more advanced segmentation, which is why marketing automation puts within our reach a set of tools with the ability to perform hyper-segmented actions. Accompanying our customer in each of the customer journey process.
Below we highlight some of the benefits it can bring us: