Digital Transformation at Logis Hotels: A Humanistic Approach to Navigating Change

As the Director of Human Resources at Grupo Logis Hotels, I am aware of how the implementation of technology impacts not only our daily operations but also the lives and well-being of our employees. Our recent partnership with Mews to drive the digital transformation of our hotel portfolio is a clear reflection of our effort to stay at the forefront of the industry. However, it poses a significant challenge: ensuring that while we adopt these advanced tools, we do not lose sight of the human essence which is fundamental in hospitality.

Respecting Tradition in the Age of Automation

It is crucial to recognize that hospitality is based on human interaction. As we embark on this path towards greater digitalization, our focus is on using technology to enhance these interactions, not to replace them. The implementation of Mews’ property management system (PMS), for example, will free our staff from some repetitive administrative tasks, allowing them to dedicate more time to what really matters: attending to and connecting with our guests.

Fostering Human Connection in a Digital World

At Grupo Logis Hotels, we promote an environment where technology and human interactions coexist harmoniously. We empower our team not only with technical skills to handle new tools but also with interpersonal competencies. Empathy, clear communication, and listening skills remain irreplaceable skills that we seek to foster as we evolve.

The Impact of Digital Transformation on Our Team

We understand that any significant change can be challenging. Therefore, we maintain open lines of communication with all our employees to hear their concerns and expectations. Through training sessions and workshops, we ensure that everyone, from the most experienced to the newcomers, understands how digitalization can facilitate their work and not just be seen as a threat to their traditional roles.

Balancing Productivity with Well-being

While operational efficiency is a desirable goal, at Grupo Logis Hotels we also value the well-being of our staff. This technological change comes with policies that take care of our employees, ensuring that technology serves as a support tool and not as a source of stress.

Conclusions

The move towards broader digitalization at Grupo Logis Hotels is a clear example of how technology can and should be used to amplify our human capabilities, not to displace them. Embracing technology should enhance our service capabilities, offering more personalized and efficient guest experiences while allowing us more time for genuine human interaction.

Ultimately, our commitment is to ensure that the digital transformation within Grupo Logis Hotels serves as a bridge to the future of hospitality service, where technology enriches human interaction instead of diluting it. Thus, as we adapt and evolve, we remain faithfully connected to our primary purpose: to serve and connect with humanity.

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