Florin Armasu, Author at Data Innovation

Mar

By Florin Armasu Marketing Automation & MarTech Integration No Comments

Springbot Enhances Marketing Arsenal with Identity Matrix Integration and AI Power

In an era where technology advances by leaps and bounds, a standout story in the business landscape is that of Springbot, a company that, navigating the currents of digital marketing, has enthusiastically embraced digital transformation through the integration of artificial intelligence. This adoption not only redefines the traditional approach to marketing but also presents an […]

Mar

By Florin Armasu Analytics & Business Intelligence No Comments

7 Essential Python Libraries for Every Analytics Engineer

Driving Business Optimization Through Artificial Intelligence and Data Analytics: Perspectives from a CEO In a business world increasingly dominated by technology, an organization’s ability to adapt and thrive crucially depends on its ability to integrate and leverage artificial intelligence (AI) and data analytics. From a CEO’s perspective, it is essential to understand how these tools […]

Mar

By Florin Armasu Digital Transformation & Innovation Consulting No Comments

Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio

In an interconnected world where technological advances consistently reshape the landscape of numerous industries, the story of Grupo Logis Hotels stands out as a shining example of how digitalization and artificial intelligence (AI) are charting new paths for business strategies in hospitality. This group, known for its unwavering passion for excellence and innovation, embarks on […]

Mar

By Florin Armasu AI Transformation & Automation No Comments

AI is Revolutionizing Productivity, Yet Sales Remain an Untapped Frontier

As the CEO of a company that is constantly looking for ways to stay at the forefront of innovation and improve our business outcomes, I strongly believe in the potential of artificial intelligence (AI) to radically transform the way we do business. Today I want to share how we are leveraging AI and data to […]

Mar

By Florin Armasu Customer Data Platforms & Data Management No Comments

I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?

At the dawn of 2025, in a world pulsating to the frenetic rhythm of digital innovation, companies discovered that the Holy Grail of competitiveness lay in the ability to deeply connect with each of their customers. It was an era where data not only informed but transformed entire businesses through an almost palpable intelligence, courtesy […]

Mar

By Florin Armasu E-commerce & Marketplace Optimization No Comments

Highsnobiety to Shut Down E-Commerce and Lay Off Staff

Humanism in the Digital Age: Facing the Challenges of Change with Empathy and Connection In a world increasingly dominated by technology and digital transformation, companies like Highsnobiety face extraordinary challenges that not only impact their business models, but also their most valuable asset: the human beings behind each operation. As a Director of Human Resources […]

Florin Armasu