Florin Armasu, Author at Data Innovation

Mar

By Florin Armasu Marketing Automation & MarTech Integration No Comments

Springbot Integrates Identity Matrix to Enhance Its AI Marketing Toolkit

The Human Impact of Digital Transformation: Facing the Challenges with a Humanistic Perspective In our era of digital transformation and constant technological advances, tools like the Springbot Identity Matrix represent a significant leap in how businesses interact with their customers. Although these advances offer incredible benefits in terms of effectiveness and efficiency, they also raise […]

Mar

By Florin Armasu Analytics & Business Intelligence No Comments

7 Essential Python Libraries for Every Analytics Engineer

Creative and Technical Use of Data Analysis to Enhance Customer Experience and Market Position In today’s competitive world, a company’s ability to effectively and creatively utilize data analytics can make it a leader in its sector. As a data scientist or business analyst, leveraging multiple data sources and advanced tools can not only enhance the […]

Feb

By Florin Armasu Digital Transformation & Innovation Consulting No Comments

Grupo Logis Hoteles Selects Mews to Drive Digital Transformation Across Its Portfolio

Title: A Bright Future: Grupo Logis Hoteles Adopts Mews Technology to Reinvent Hospitality Introduction: Hello everyone! Today I want to share some exciting news that marks a milestone for enthusiasts of hospitality and technology. Grupo Logis Hoteles, a name many will recognize for its commitment to service excellence, has decided to partner with Mews to […]

Feb

By Florin Armasu AI Transformation & Automation No Comments

AI Transforms Productivity as Sales Emerge as the New Frontier

“Demystifying Digital Transformation: A Critical Look at Myths and the Importance of Strategic Data Use” In the landscape of digital transformation, narratives that often predominate are those promising revolutionary results simply through the adoption of new technologies such as artificial intelligence (AI). However, a critical and well-founded look reveals that the key to success does […]

Feb

By Florin Armasu Customer Data Platforms & Data Management No Comments

I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Work?

Business Process Transformation through Data Optimization: An Expert’s Perspective In the information age, where each interaction leaves a digital footprint, companies aspiring to lead the market must focus on optimizing and transforming their business processes through strategic data manipulation. As a business optimization expert, we explore how data visualization, ETL (Extract, Transform, Load) processes, and […]

Feb

By Florin Armasu E-commerce & Marketplace Optimization No Comments

Highsnobiety to Shut Down E-commerce and Lay Off Staff

Humanity in the Age of Digital Transformation: A Focus on Human Talent Management In a world increasingly immersed in advanced technologies and digital transformations, our social fabric faces numerous challenges and opportunities. As a human resources director, it is imperative to address how these evolutions affect not only our work life but also our connection […]

Florin Armasu