Florin Armasu, Author at Data Innovation

Mar

By Florin Armasu AI Transformation & Automation No Comments

AI is Revolutionizing Productivity, Yet Sales Remain an Untapped Frontier

As the CEO of a company that is constantly looking for ways to stay at the forefront of innovation and improve our business outcomes, I strongly believe in the potential of artificial intelligence (AI) to radically transform the way we do business. Today I want to share how we are leveraging AI and data to […]

Mar

By Florin Armasu Customer Data Platforms & Data Management No Comments

I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?

At the dawn of 2025, in a world pulsating to the frenetic rhythm of digital innovation, companies discovered that the Holy Grail of competitiveness lay in the ability to deeply connect with each of their customers. It was an era where data not only informed but transformed entire businesses through an almost palpable intelligence, courtesy […]

Mar

By Florin Armasu E-commerce & Marketplace Optimization No Comments

Highsnobiety to Shut Down E-Commerce and Lay Off Staff

Humanism in the Digital Age: Facing the Challenges of Change with Empathy and Connection In a world increasingly dominated by technology and digital transformation, companies like Highsnobiety face extraordinary challenges that not only impact their business models, but also their most valuable asset: the human beings behind each operation. As a Director of Human Resources […]

Mar

By Florin Armasu Omnichannel Marketing & Customer Experience No Comments

Boost Holiday Season Revenue with an Omnichannel Strategy

Application of Data Analytics to Transform Customer Experience and Market Position During the Holidays In a highly competitive environment such as the holiday season, the creative and technical use of data analytics can make a significant difference in how businesses influence customer experiences and market positioning. Next, I will discuss how the integration of advanced […]

Mar

By Florin Armasu Knowledge Management & AI Insights No Comments

After Years of Hesitation, I Found the Perfect Knowledge Management App

Boosting Business Performance: Using AI and Data for Business Optimization As a CEO, I’ve had the privilege of leading our company through various phases of digital transformation, and I want to share how artificial intelligence (AI) and data analytics have revolutionized our operations. In this article, I will focus on practical strategies to enhance customer […]

Mar

By Florin Armasu CRM Strategy & Customer Activation No Comments

MamaCRM Sets a New Standard for Social Media CRM with Strategic Customer Relationship Management

The Humanization of Digital Technology: Balancing Progress and Human Connections In this era of accelerated digital transformation, where tools like MamaCRM are rethinking customer relationship management through technological innovation, it is crucial to reflect on the human impact behind the technology. As a Director of Human Resources or a Human Coach, my goal is to […]

Florin Armasu