Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

22
Oct
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Autonomous Omnichannel: AI-Driven Pharmaceutical Marketing

Title: Discovering The Future Together: Artificial Intelligence and Omnichannel Pharmaceutical Marketing Introduction Hello everyone! 🌟 Have you ever stopped to think about how Artificial Intelligence (AI) is not only reshaping our daily lives but entire industries? Today, I want to share with you an exciting vision of the future of pharmaceutical marketing through the use […]
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21
Oct
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Industrial Artificial Intelligence: Harnessing the Power of Knowledge

Debunking Myths: Digital Transformation Uncovered In a world where the term “digital transformation” is often used as a panacea for all business challenges, it is crucial to adopt a critical and grounded perspective to dispel the myths surrounding this concept. Digital transformation, at its core, involves integrating digital technology across all areas of a business, […]
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20
Oct
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Klarna Revamps AI Strategy for CRM by Partnering with Google Cloud

Business Process Transformation through Data Intelligence: A Business Optimization Approach In today’s digital age, a company’s ability to adapt and transform its business processes through efficient data usage is crucial for its success and sustainability. The recent partnership between Klarna and Google Cloud is an excellent example of how companies can revolutionize their operational and […]
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19
Oct
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Rob Williams Appointed as Sumerian Pictures’ Head of Content Strategy

Business Process Transformation through Data: A Perspective from the Appointment at Sumerian Pictures The recent appointment of Rob Williams as President of Content Strategy at Sumerian Pictures marks a crucial moment not only for Williams’ individual growth but also for the strategic evolution of the company as a whole. From the perspective of a business […]
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18
Oct
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InboxAlly Unveils Expert-Created 15-Step Email Sending Checklist to Prevent Costly Mistakes

Creative and Technical Use of Data Analytics to Influence Customer Experience and Market Positioning In the digital age, data is not just a source of information but also a crucial resource for developing enhanced customer experiences and effective market strategies. As a Data Scientist or Business Analyst, innovative use of data analytics can significantly transform […]
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17
Oct
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Enhancing PepsiCo’s Customer Engagement with Artificial Intelligence

As a Data Scientist in the modern corporate context, the innovative use of data analysis is crucial for influencing customer experiences and the market positioning of companies. In this article, I will explore how advanced data analysis techniques can be creatively used to enhance customer interaction and strengthen competitive market positions, through detailed examples based […]
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