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Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

13
Mar
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7 Essential Python Libraries for Every Analytics Engineer

Driving Business Optimization Through Artificial Intelligence and Data Analytics: Perspectives from a CEO In a business world increasingly dominated by technology, an organization’s ability to adapt and thrive crucially depends on its ability to integrate and leverage artificial intelligence (AI) and data analytics. From a CEO’s perspective, it is essential to understand how these tools […]
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12
Mar
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Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio

In an interconnected world where technological advances consistently reshape the landscape of numerous industries, the story of Grupo Logis Hotels stands out as a shining example of how digitalization and artificial intelligence (AI) are charting new paths for business strategies in hospitality. This group, known for its unwavering passion for excellence and innovation, embarks on […]
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10
Mar
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I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?

At the dawn of 2025, in a world pulsating to the frenetic rhythm of digital innovation, companies discovered that the Holy Grail of competitiveness lay in the ability to deeply connect with each of their customers. It was an era where data not only informed but transformed entire businesses through an almost palpable intelligence, courtesy […]
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09
Mar
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Highsnobiety to Shut Down E-Commerce and Lay Off Staff

Humanism in the Digital Age: Facing the Challenges of Change with Empathy and Connection In a world increasingly dominated by technology and digital transformation, companies like Highsnobiety face extraordinary challenges that not only impact their business models, but also their most valuable asset: the human beings behind each operation. As a Director of Human Resources […]
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08
Mar
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Boost Holiday Season Revenue with an Omnichannel Strategy

Application of Data Analytics to Transform Customer Experience and Market Position During the Holidays In a highly competitive environment such as the holiday season, the creative and technical use of data analytics can make a significant difference in how businesses influence customer experiences and market positioning. Next, I will discuss how the integration of advanced […]
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