Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

16
Feb
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Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio

Digital Transformation at Logis Hotels: A Humanistic Approach to Navigating Change As the Director of Human Resources at Grupo Logis Hotels, I am aware of how the implementation of technology impacts not only our daily operations but also the lives and well-being of our employees. Our recent partnership with Mews to drive the digital transformation […]
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15
Feb
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Artificial Intelligence Transforms Productivity While Sales Remain an Untapped Frontier

Artificial Intelligence and Digital Transformation: Humanizing Technology in Our Lives and Societies In the current era marked by technological omnipresence, we face the challenge of integrating advanced tools such as artificial intelligence (AI) without losing our essence and human connection. Behind the productivity statistics and AI-driven sales strategies, there is a rich and diverse social […]
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14
Feb
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I Tested the Top 8 Customer Data Platforms in 2025: Discover the Best Performers

Transforming Business Processes through Data: An Expert Analysis on Business Optimization In an increasingly digitalized world, businesses continue evolving to adapt to the shifting market landscapes and consumer demands. One of the crucial aspects of this transformation is the optimization of business processes through strategic data integration. As an expert in business optimization, it is […]
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12
Feb
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Maximize Holiday Revenue with an Omnichannel Strategy

Creative and Technical Use of Data Analysis to Influence Customer Experience and Market Positioning In today’s digital age, data analysis has become a fundamental tool for personalizing the customer experience and optimizing market positioning, especially during the holiday seasons. As Data Scientists or Business Analysts, our job involves using these analyses not only to interpret […]
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11
Feb
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Finally Found the Perfect Knowledge Management App After Years of Searching

In today’s world, where the volume and complexity of information are growing exponentially, data analysis has become a crucial tool not only for managing knowledge but also for influencing customer experience and a company’s market positioning. As a data scientist, it is fascinating to see how companies creatively and technically integrate data analysis to offer […]
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