Blog

Donde la inteligencia artificial, la automatización y las plataformas digitales reescriben las reglas del juego empresarial. Un recorrido por las fuerzas que transforman cómo se escala, vende y lidera en una economía definida por datos, decisiones algorítmicas y tecnología en constante evolución.

 

Mendix: Aligning Business and IT Value for Digital Transformation

Digital Transformation through Humanism: How to Maintain Human Connection in the Low-Code Era with Mendix In an era where digital transformation is an unavoidable necessity, the implementation of platforms like Mendix – specialized in low-code development – promises to revolutionize the way companies adapt to new technologies. However, from a humanistic perspective, led by either […]
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AI Transformation in Security Integration

Business Process Transformation Through Data: A Business Optimization Perspective In today’s business environment, the use of data has become a cornerstone for making informed decisions and optimizing business operations. Transforming business processes through data visualization, ETL (Extract, Transform, Load) processes, and market predictions is crucial to stay competitive in an increasingly technology-based market. Next, we’ll […]
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Testing the Top 8 Customer Data Platforms in 2025: Which One Performs Best?

Demystifying Digital Transformation: The Strategic Importance of Data Usage In the avalanche of information about digital transformation and its ubiquitous benefits, it is critical to adopt an analytical perspective that separates hype from effective reality and tangible value. This article provides an evidence-based critique of the common myths surrounding digital transformation, highlighting how strategic data […]
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Highsnobiety to Shut Down E-commerce and Lay Off Staff

The Creative and Technical Use of Data Analytics in Customer Experience and Market Positioning in the Context of the Closure of Highsnobiety’s E-Commerce Platform The recent decision by Highsnobiety to shut down its e-commerce section and proceed with strategic layoffs reflects a critical turning point at the intersection of fashion, commerce, and data technology. In […]
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Maximize Holiday Revenue with an Omnichannel Strategy

In the increasingly synchronized dance of modern commerce, digital transformation and artificial intelligence (AI) have become not only key participants but choreographers of innovative business strategies. Imagine a world where every interaction you have with a brand makes you feel unique, understood, and valued. This is the fabulous potential of incorporating AI and digitalization in […]
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BlueDocs: The Ultimate Knowledge Base Software for Practical Team Use

Maximizing Business Productivity: A CEO’s View on Artificial Intelligence and Data Management In a constantly evolving business world, the adoption of advanced technologies such as artificial intelligence (AI) and data analytics has become essential to maintain competitiveness and optimize business processes. From my position as CEO, I have observed how the integration of these technologies […]
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