Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

04
Oct
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Massimo Group Enhances Operations and Customer Engagement by Integrating Claude AI with Oracle NetSuite ERP

Demystifying Digital Transformation: An Analytical Perspective on the Strategic Use of Data The adoption of technological innovations such as AI Claude and Oracle NetSuite ERP by Grupo Massimo is a clear example of the drive toward digital transformation that many companies are embracing today. However, it is crucial to address some myths and misunderstandings that […]
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03
Oct
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StructuredWeb Becomes Structured, Unveils Industry’s First Agentive AI Platform for Scalable Channel Growth

Improving Customer Experience with AI: A CEO’s Perspective In a world increasingly governed by the speed of technological change, businesses need to adapt quickly to maintain their competitiveness. As the CEO of Structured, I have witnessed the transformation that artificial intelligence (AI) and advanced data analysis can bring to businesses, especially in optimizing our CRM […]
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02
Oct
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7 Essential Python Libraries Every Data Engineer Should Know

Creative and Technical Use of Data Analysis to Influence Customer Experience and Market Positioning In a world where market competition is fierce and consumer expectations are constantly evolving, data analysis has become a vital tool for companies looking to enhance the customer experience and strengthen their market position. As a data scientist or business analyst, […]
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01
Oct
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Mendix: Aligning Business and IT Value for Digital Transformation

Digital Transformation through Humanism: How to Maintain Human Connection in the Low-Code Era with Mendix In an era where digital transformation is an unavoidable necessity, the implementation of platforms like Mendix – specialized in low-code development – promises to revolutionize the way companies adapt to new technologies. However, from a humanistic perspective, led by either […]
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30
Sep
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AI Transformation in Security Integration

Business Process Transformation Through Data: A Business Optimization Perspective In today’s business environment, the use of data has become a cornerstone for making informed decisions and optimizing business operations. Transforming business processes through data visualization, ETL (Extract, Transform, Load) processes, and market predictions is crucial to stay competitive in an increasingly technology-based market. Next, we’ll […]
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29
Sep
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Testing the Top 8 Customer Data Platforms in 2025: Which One Performs Best?

Demystifying Digital Transformation: The Strategic Importance of Data Usage In the avalanche of information about digital transformation and its ubiquitous benefits, it is critical to adopt an analytical perspective that separates hype from effective reality and tangible value. This article provides an evidence-based critique of the common myths surrounding digital transformation, highlighting how strategic data […]
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