CRM Strategy & Customer Activation

From Operational Tool to Strategic Enabler: The New Era of CRM in Life Sciences

Title: Debunking Myths about Digital Transformation: The True Power of Strategic Data Use Introduction: In the fast-paced digital world, digital transformation has often been presented as the magical solution to any business challenge. However, in the rush to digitalize, there are many myths that can lead organizations astray from the path to true innovation. In […]
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Bond Acquires Armadillo to Expand Global CRM and Loyalty Capabilities

Title: The Influence of Data Analytics on Customer Experience and Market Positioning in the Era of Armadillo’s Acquisition by Bond Introduction: The recent acquisition of Armadillo by Bond not only signals a significant strategic shift in the CRM and customer loyalty industry but also highlights the growing importance of data analytics in personalizing and enhancing […]
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Salesforce AI Strategy: Bold Move or Risky Gamble? RBC Remains Wary

In an era defined by digital transformation, where technologies advance at a dizzying pace and the fabric of global interconnection never ceases to expand, companies like Salesforce are at the forefront of a revolution that not only redefines business strategies but also shapes the future of human and corporate interactions. Salesforce, with its recent bet […]
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Klarna Revamps AI Strategy for CRM by Partnering with Google Cloud

Business Process Transformation through Data Intelligence: A Business Optimization Approach In today’s digital age, a company’s ability to adapt and transform its business processes through efficient data usage is crucial for its success and sustainability. The recent partnership between Klarna and Google Cloud is an excellent example of how companies can revolutionize their operational and […]
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Strategic Enabler Support Element: Ushering in a New Era of CRM for Life Sciences

Demystifying Digital Transformation: The Critical Role of Strategic Data Management In the era of digitalization, many companies embark on digital transformation hoping to renew themselves and position competitively. However, numerous myths surround this process, especially in the context of the initial implementation stage. Often, these preconceived ideas can divert the focus from what truly matters: […]
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