CRM Strategy & Customer Activation

Human Balance in the Age of Digital Transformation: A Perspective from Human Resources Management The arrival of advanced platforms like MamaCRM reveals how deeply digitalization and emerging technologies are reshaping our business strategies and customer interactions. However, from a human and human resources perspective, there arises an intrinsic concern about how to maintain connection and […]

Innovative Use of Data Analysis in Customer Experience and Market Positioning In today’s competitive business environment, where digitalization and personalization play crucial roles, data science emerges as an essential pillar in optimizing customer experiences and strengthening market positioning. As a business analyst, I have observed how tools like MamaCRM are redefining the scope of customer […]

Human Balance in the Digital Transformation Era: Perspectives from a Human Resources Director At the forefront of technological innovation, tools like MamaCRM are transforming the customer relationship management (CRM) landscape by integrating social networks and offering new ways of direct and personalized interaction. However, from the perspective of a Human Resources Director, it is essential […]

The Humanization of Digital Technology: Balancing Progress and Human Connections In this era of accelerated digital transformation, where tools like MamaCRM are rethinking customer relationship management through technological innovation, it is crucial to reflect on the human impact behind the technology. As a Director of Human Resources or a Human Coach, my goal is to […]

From a CEO’s perspective, focusing on business optimization through artificial intelligence and data analysis is more than a trend; it is a strategic necessity to survive and thrive in today’s market. As I discuss how companies can use these tools to enhance their CRM and omnichannel solutions, I want to share concrete practices that we […]

Business Process Transformation Through Data Analysis: An Expert’s Perspective on Business Optimization In the current context, where information is abundant and change is constant, companies face the challenge of not only collecting large volumes of data but also interpreting it and turning it into effective strategic decisions. The adoption of tools like MamaCRM has revealed […]