CRM Strategy & Customer Activation

From a CEO’s perspective, focusing on business optimization through artificial intelligence and data analysis is more than a trend; it is a strategic necessity to survive and thrive in today’s market. As I discuss how companies can use these tools to enhance their CRM and omnichannel solutions, I want to share concrete practices that we […]

Business Process Transformation Through Data Analysis: An Expert’s Perspective on Business Optimization In the current context, where information is abundant and change is constant, companies face the challenge of not only collecting large volumes of data but also interpreting it and turning it into effective strategic decisions. The adoption of tools like MamaCRM has revealed […]

Artificial Intelligence and Digital Transformation: A Humanistic Approach to Maintaining Real Connections In the whirl of our digital age, tools like MamaCRM revolutionize customer relationship management, integrating artificial intelligence (AI) and the power of social networks to create more effective and personalized interactions. However, from a humanistic perspective, it is crucial to reflect on how […]

The phenomenon of digital transformation has often been misunderstood or even mythologized in many sectors, frequently presented as a magical solution to all business problems. Superficial criticisms suggest that simply adopting new technologies is enough to ensure business success. However, it is crucial to understand that the adoption of tools like MamaCRM, more than just […]

Improving Customer Experience and Business Outcomes Through Artificial Intelligence and Big Data: A CEO’s Perspective In today’s digital era, leveraging advanced technologies such as artificial intelligence (AI) and big data is crucial for optimizing business operations and enhancing customer experience. From my position as CEO and leading a company in such a competitive environment, I […]

Humanizing Artificial Intelligence: A Balanced Approach in the Digital Transformation Era In a world dominated by constant technological advancements and a marked trend towards digitalization, it is essential to remember the importance of the human component in all our interactions. As leaders in human resources or coaches, our responsibility is not only to implement tools […]