CRM Strategy & Customer Activation

Artificial Intelligence and Digital Transformation: A Humanistic Approach to Maintaining Real Connections In the whirl of our digital age, tools like MamaCRM revolutionize customer relationship management, integrating artificial intelligence (AI) and the power of social networks to create more effective and personalized interactions. However, from a humanistic perspective, it is crucial to reflect on how […]

The phenomenon of digital transformation has often been misunderstood or even mythologized in many sectors, frequently presented as a magical solution to all business problems. Superficial criticisms suggest that simply adopting new technologies is enough to ensure business success. However, it is crucial to understand that the adoption of tools like MamaCRM, more than just […]

Improving Customer Experience and Business Outcomes Through Artificial Intelligence and Big Data: A CEO’s Perspective In today’s digital era, leveraging advanced technologies such as artificial intelligence (AI) and big data is crucial for optimizing business operations and enhancing customer experience. From my position as CEO and leading a company in such a competitive environment, I […]

Humanizing Artificial Intelligence: A Balanced Approach in the Digital Transformation Era In a world dominated by constant technological advancements and a marked trend towards digitalization, it is essential to remember the importance of the human component in all our interactions. As leaders in human resources or coaches, our responsibility is not only to implement tools […]

Demystifying Digital Transformation: A Critical Perspective on Salesforce’s Innovative Strategy In the effervescent world of technology and business, digital transformation has been touted as the cure-all for all sorts of business challenges. Salesforce’s recent strategy, focusing on the implementation of Artificial Intelligence (AI) to enhance customer satisfaction and increase profitability, is no exception. However, from […]

Discover How Salesforce’s New AI Strategy Could Revolutionize Our Commercial and Operational Approach Hello, team! I am excited to share with you an innovation that promises not only to transform how we interact with customers but also how we operate internally to achieve shared success. Salesforce, our strategic ally in CRM solutions, has taken a […]