Customer Engagement & Loyalty Programs

Demystifying Digital Transformation: An Evidence-Based Approach In a world where the term “digital transformation” is almost ubiquitous in business and technology speeches, it is crucial to adopt a critical and analytical stance to separate myth from reality. This transformation is not just about adopting technology but about how companies strategically use those technological resources to […]

Demystifying Digital Transformation: A Critical Analysis on the Strategic Use of Data In the information age, the term “digital transformation” has become a mantra for many companies seeking to improve their competitiveness in an increasingly saturated and technologically advanced market. However, certain myths persist around this concept, often diverting organizations from the effective and strategic […]

From Theory to Application The second day of Al Andalus Innovation Venture 2025 turned Seville into the epicenter of applied artificial intelligence. After a first day focused on innovation and entrepreneurship, the event shifted to what truly matters: showcasing AI that actually works — the kind being deployed in hospitals, farms, courts, and factories, far […]

Digital Transformation and Human Connection: Perspectives from Coaching and Human Resources Management In the current era, marked by the unstoppable advance of artificial intelligence and digital transformation, we face unique challenges in our ways of living, working, and interacting. From the perspective of a coach or human resources manager, it is crucial to analyze how […]

As a Data Scientist in the modern corporate context, the innovative use of data analysis is crucial for influencing customer experiences and the market positioning of companies. In this article, I will explore how advanced data analysis techniques can be creatively used to enhance customer interaction and strengthen competitive market positions, through detailed examples based […]

Humanization in the Digital Transformation Era: A Perspective from Human Resources In today’s times, digital transformation and artificial intelligence (AI) are redefining not only the way businesses operate but also how we interact in both the work and social spheres. From the perspective of a Human Resources Director, it is crucial to value not only […]