Customer Engagement & Loyalty Programs

Analysis of Business Process Transformation Through Data Integration: The Case of Grupo Massimo The decision by Grupo Massimo to integrate Claude AI with Oracle NetSuite is a clear example of how technological innovation can transform business processes, improving both operational efficiency and customer experience. We will explore how data visualization, ETL (Extract, Transform, Load) processes, […]

Demystifying Digital Transformation: An Analytical Perspective on the Strategic Use of Data The adoption of technological innovations such as AI Claude and Oracle NetSuite ERP by Grupo Massimo is a clear example of the drive toward digital transformation that many companies are embracing today. However, it is crucial to address some myths and misunderstandings that […]