Martech & Industry Trends

From the perspective of a CEO, the integration of Artificial Intelligence (AI) and data analytics into our business operations is not just an advantage, but an essential foundation for optimization and long-term success. Facing the constant challenge of staying competitive in saturated and rapidly evolving markets, practical strategies for improving customer relationship management (CRM) and […]

Highsnobiety’s Pivot: A CEO’s Perspective on Business Optimization Through AI and Data In this era of rapid digital transformation, integrating artificial intelligence (AI) and data analytics is essential for sustainable growth. The recent news regarding Highsnobiety shutting down its e-commerce platform highlights a significant shift in the industry. While such transitions are difficult, they offer […]

Hello everyone! I want to share with you an exciting and fresh vision that can transform our approach to sales during the holiday season—a period we all know is of vital importance for our businesses! Imagine integrating an omnichannel approach that not only maximizes revenue but also reinforces our team’s cohesion and amplifies our positive […]

Aligning Business and IT Value for Digital Transformation with Mendix Mendix is redefining the relationship between business strategy and technology. As a leading low-code application development platform, Mendix serves as a bridge toward a more accessible, inclusive, and effective digital transformation, empowering organizations to realize their full potential in an increasingly digital landscape. The Crucial […]

Highsnobiety’s Strategic Shift: Balancing Human Connection with Digital Transformation In a world increasingly dominated by rapid technological evolution, Highsnobiety’s recent decision to shut down its e-commerce platform and restructure its workforce serves as a poignant reminder of the human impact of digital transformation. For leaders in digital innovation and organizational strategy, these changes must be […]

Boost Holiday Sales with an Omnichannel Strategy for Turning Demand into Revenue In today’s world, marked by profound digital transformation, we face the challenge of maintaining our human essence as we navigate a landscape increasingly governed by technology. To successfully turn demand into revenue, especially during peak seasons, we must address how artificial intelligence and […]