Opus 5.5 and GPT-6 Sol and Luna cut prices on 22 September. The larger saving is putting each CRM job on the right tier: $300 or $7.50 for the same labelling job.

Most CRM reporting dashboards are activity logs dressed up as analytics. They show how many calls were made, how many emails were sent, how many deals sit in each stage. What they rarely show is which activities actually move revenue, and by how much. That gap costs companies more than they realize. Sales teams optimize […]

Most of what a company pays a writing model to do is not writing. Routing a support ticket to the right queue. Deciding whether a lead qualifies. Ranking a backlog. Scoring sentiment on a reply. Each of those is a judgment with a small set of valid answers, and each is routinely handed to a […]

The number that stops most senior leaders cold: $12.9 million. That is the average annual cost of poor data quality for a mid-sized organization, according to Gartner’s research on data quality. Most teams absorb that cost silently – spread across wasted sends, suppressed deliverability, sales chasing dead contacts, and campaigns that report open rates that […]

Amodei asks the frontier labs to pace capability growth, and Altman, Musk, Hassabis and Nadella back him. The same week, Claude Commerce Agents shipped behind a merchant's wall and 700 agents showed what happens without one. A checklist for CRM and data teams scoping agent access this quarter.

From a self-inflicted 42% revenue drop post-migration to a fully mapped Tableau architecture driving a 34% year-over-year lift in 90 days. Most data migration martech horror stories start with a spreadsheet. Marketing teams export millions of rows of customer data, map the basic column headers to a new platform, and press import. They assume data […]