Martech & Industry Trends

Business Optimization Through AI and Data: Insights from a CEO As the CEO of a company navigating the turbulent waters of today’s market, I recognize that digital transformation is not just a trend, but a strategic necessity. Aligning business and technological value in digital transformation is essential, and in this context, I want to delve […]

Highsnobiety to Shut Down E-commerce and Lay Off Staff In an increasingly interconnected and digitalized world, the story of Highsnobiety resonates as a powerful case study for the evolving landscape of e-commerce. Highsnobiety, known for its hybrid approach to fashion, art, and culture, recently announced the closure of its e-commerce platform. This step marks a […]

Maximizing Customer Experience and Market Position Through Data Analysis The evolution of data science has radically transformed the strategic approach to modern business. This is especially true during high-stakes commercial periods like the holiday season. To outperform the competition, Data Scientists and Business Analysts must employ a mix of creative strategy and technical analysis to […]

Digital Transformation through Humanism: How to Maintain Human Connection in the Low-Code Era with Mendix In an era where digital transformation is an unavoidable necessity, the implementation of platforms like Mendix – specialized in low-code development – promises to revolutionize the way companies adapt to new technologies. However, from a humanistic perspective, led by either […]

The Creative and Technical Use of Data Analytics in Customer Experience and Market Positioning in the Context of the Closure of Highsnobiety’s E-Commerce Platform The recent decision by Highsnobiety to shut down its e-commerce section and proceed with strategic layoffs reflects a critical turning point at the intersection of fashion, commerce, and data technology. In […]

Maximize Holiday Revenue with an Omnichannel Strategy In the increasingly synchronized dance of modern commerce, digital transformation and artificial intelligence (AI) have become more than just participants—they are the choreographers of innovative business strategies. Imagine a world where every brand interaction makes a customer feel unique, understood, and valued. This is the potential of incorporating […]