Martech & Industry Trends

Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio In an interconnected world where technological advances consistently reshape the landscape of numerous industries, the story of Grupo Logis Hotels stands out as a shining example of a successful hospitality digital transformation strategy. By integrating digitalization and artificial intelligence (AI), the group […]

Humanism in the Digital Age: Facing the Challenges of Change with Empathy Highsnobiety’s recent decision to close its e-commerce platform and reduce its workforce serves as a poignant reminder of the complexities inherent in modern business evolution. While these shifts are often driven by market demands, successful organizations recognize that a human-centered digital transformation strategy […]

Transforming Customer Experience and Market Position Through Data Analytics In the highly competitive holiday season, the creative and technical application of data analytics is the primary differentiator for businesses looking to influence customer behavior and secure market share. Integrating advanced data analytics optimizes the customer experience and enhances a company’s strategic positioning. By focusing on […]

Grupo Logis Hoteles Selects Mews to Drive Digital Transformation Across Its Portfolio Grupo Logis Hoteles, a name synonymous with service excellence and strategic hospitality, has announced a significant partnership with Mews to accelerate its digital evolution. This move marks a pivotal shift for the hotel chain as it adopts a robust hospitality digital transformation strategy […]

Highsnobiety to Shut Down E-commerce: Lessons in Human-Centered Digital Transformation The recent news regarding structural changes at Highsnobiety—including the termination of e-commerce operations and significant staff layoffs—serves as a tangible example of how shifting technology landscapes can alter job stability. In an era defined by rapid evolution, organizations must pivot toward a human-centered digital transformation […]

Boost Holiday Revenue with an Omnichannel Approach to Demand In an era where technology and omnichannel strategies take center stage, businesses must not lose sight of the human essence that supports every transaction. As organizations navigate the complexities of digital transformation and artificial intelligence, the primary challenge lies in balancing automation and human customer experience. […]