The public layer.
What we learn, we publish. The research practice is not a service you buy, it is the open window into what we are thinking, writing, and debating. For some clients it is the first entry point into the firm. For others, it is where they go deeper after working with us.
Where our research lives.
IESE Fellowship (2026 to 2029).
Florin is a Research Fellow at the Observatory on AI and Ethics in Organizations at IESE Business School. Main line of work: accountability in agentic systems. Case studies, papers, materials for executive programs.
Intelligence² Insights.
Monthly newsletter on AI, data, CRM, and how teams are learning to work with agents. Approximately twelve minutes of reading per issue. Subscribe →
Seth & Noēsis.
Florin’s book on the co-evolution between humans and AI, in preparation. Philosophical and practical reflection on how two forms of intelligence can grow together without either losing what makes it useful. sethandnoesis.com →
Conferences and publications.
Florin participates regularly as a speaker at events on deliverability, applied AI, and CRM. Web Summit Vancouver (May 2026), Deliverability Summit Barcelona (April 2026), among others.
Why we publish.
Publishing is the cleanest way to maintain the quality of thinking we then apply in projects. If we cannot defend an idea in writing in front of demanding colleagues, it probably should not be part of our practice with clients. Research is a quality mechanism, not a marketing tool.