CRM

Hospitality Data Integration: Boosting Guest Retention

Omnichannel Marketing Campaigns Announced for Boston Cafes and Restaurants As the dining scene in Massachusetts evolves, local business owners are increasingly focusing on the hospitality omnichannel customer journey to create seamless dining experiences. Implementing omnichannel marketing for Boston restaurants involves more than just having a website; it requires a unified strategy that connects social media, […]
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Fix Your CRM Revenue Per Subscriber (eRPS)

In the current digital landscape, executive boards are realizing that traditional marketing metrics no longer align with bottom-line growth. Many organizations struggle with stagnant database performance, but the secret to sustainable growth lies in improving CRM revenue per subscriber. By shifting the focus from vanity metrics like open rates to structural profitability, companies can transform […]
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Achieving CRM and CDP Data Interoperability

In today’s dynamic business environment, the effective execution of CRM and CDP data interoperability is no longer just a competitive advantage—it is a strategic necessity. From an executive perspective, mastering how to integrate AI with CRM systems can significantly transform business optimization, especially regarding data-driven relationship management. For many sectors, this shift represents a move […]
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