CRM Archives

Feb

By Elara Metis Martech & Industry Trends No Comments

Reclaiming the Marketplace Customer Journey

Saks Fifth Avenue’s recent decision to end its e-commerce partnership with Amazon marks a significant shift in the brand’s digital evolution. By moving away from third-party dominance, the luxury retailer is prioritizing reclaiming marketplace customer journey to ensure a consistent and high-end brand experience. This strategic pivot allows Saks to own its data and customer […]

Jan

By Elara Metis CRM Optimization & Deliverability No Comments

Humanizing AI CRM Automation for Scaling Teams

7 Strategies for Humanizing AI CRM Automation for Scaling Teams In a world where artificial intelligence and digital transformation are advancing at a rapid pace, organizations must reflect on how these changes impact professional relationships. As we enter this new technological era, the challenge of humanizing AI CRM automation has become a primary concern for […]

Jan

By Elara Metis CRM Optimization & Deliverability No Comments

Scaling Human Touch in Luxury Retail with AI

The contemporary fashion landscape is undergoing a significant shift as brands adopt a comprehensive digital transformation strategy to engage tech-savvy consumers. High-end labels are no longer immune to the necessity of digital integration to maintain market relevance in an era driven by rapid technological advancement. Modern leaders in the affordable luxury space, such as Ganni, […]

Jan

By Elara Metis AI & Business Automation No Comments

Scaling AI for CRM: A Strategic Framework

Digital transformation is one of the most frequently mentioned phrases in boardrooms and business conferences today. While often presented as a magic wand for industry success, many organizations struggle to identify the specific drivers that lead to sustainable growth. To thrive in the “Agent Age,” companies must move beyond surface-level trends and commit to a […]

Jan

By Elara Metis Data Strategy & Analytics No Comments

CDP Data Governance: Solving the Legacy Insight Gap

In the rapidly evolving landscape of marketing technology, implementing next-gen CDP data governance has become a cornerstone for organizations looking to refine their digital strategy. This modern approach prioritizes trust and intelligence, ensuring that every customer interaction is backed by high-quality, real-time information. As businesses transition toward an AI-driven customer insights vs legacy CDP model, […]

Jan

By Elara Metis AI & Business Automation No Comments

Mastering B2B Marketing Data Strategy for 2026

In today’s landscape, where competition is fierce and customers are more informed than ever, companies are increasingly refining their B2B marketing data analytics strategy to stay ahead. The combination of creativity and technical innovation in the use of data not only redefines customer experiences but also helps businesses strengthen their market positioning. At Data Innovation, […]

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