ESP

Stop Email Deliverability Revenue Loss

In the current marketing landscape, executive leadership often overlooks a critical technical gap: the systemic email deliverability revenue loss affecting even the most robust CRM channels. While standard delivery reports often boast a 98% success rate, the financial reality reveals that nearly 25% of communications targeting high-intent users never reach the primary inbox. This “invisible […]
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Travel Orchestration vs Marketing Automation for CRM

In the rapidly evolving landscape of customer experience, AI digital transformation for CRM leaders has become the primary driver for sustainable growth. Many organizations are currently grappling with the debate of orchestration vs marketing automation to determine which approach best serves a modern, highly mobile audience. While traditional systems focused on linear, scheduled steps, orchestration […]
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