Marketing

02
Feb
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Achieving CRM and CDP Data Interoperability

In today’s dynamic business environment, the effective execution of CRM and CDP data interoperability is no longer just a competitive advantage—it is a strategic necessity. From an executive perspective, mastering how to integrate AI with CRM systems can significantly transform business optimization, especially regarding data-driven relationship management. For many sectors, this shift represents a move […]
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01
Feb
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Reclaiming the Marketplace Customer Journey

Saks Fifth Avenue’s recent decision to end its e-commerce partnership with Amazon marks a significant shift in the brand’s digital evolution. By moving away from third-party dominance, the luxury retailer is prioritizing reclaiming marketplace customer journey to ensure a consistent and high-end brand experience. This strategic pivot allows Saks to own its data and customer […]
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31
Jan
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Is Your Omnichannel Strategy Going Off Track?

In today’s information-driven market, many leaders find their omnichannel growth stalling due to internal friction and fragmented reporting. The secret to regaining momentum lies in the ability to solve operational bottlenecks with data through strategic integration, transforming internal processes into a competitive advantage. High-growth organizations are proving that a robust digital transformation strategy can boost […]
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24
Jan
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Scaling Personalization with CDP Implementation

Finalists Announced for the 2026 SABR Analytics Conference Research Awards: Advancing CX Strategy The 2026 SABR Analytics Conference Research Awards recently highlighted the most innovative minds in sports data, showcasing how advanced modeling transforms performance. These analytical breakthroughs are making significant waves in the corporate world, mirroring the digital transformation within sports leadership seen in […]
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21
Jan
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CDP Data Governance: Solving the Legacy Insight Gap

In the rapidly evolving landscape of marketing technology, implementing next-gen CDP data governance has become a cornerstone for organizations looking to refine their digital strategy. This modern approach prioritizes trust and intelligence, ensuring that every customer interaction is backed by high-quality, real-time information. As businesses transition toward an AI-driven customer insights vs legacy CDP model, […]
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16
Jan
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Mastering B2B Marketing Data Strategy for 2026

In today’s landscape, where competition is fierce and customers are more informed than ever, companies are increasingly refining their B2B marketing data analytics strategy to stay ahead. The combination of creativity and technical innovation in the use of data not only redefines customer experiences but also helps businesses strengthen their market positioning. At Data Innovation, […]
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