Marketing Archives

Jan

By Elara Metis CRM Optimization & Deliverability No Comments

Operationalize CRM Data for Business ROI

How to Operationalize CRM Data for ROI: A Data Analytics Strategy for Business Growth In today’s data-driven landscape, the role of a Data Scientist or Business Analyst has moved beyond simple observation. Organizations are increasingly looking for ways to operationalize CRM data for ROI to ensure that every byte of information serves a commercial purpose. […]

Jan

By Elara Metis ESPs & Marketing Automation No Comments

Travel Orchestration vs Marketing Automation for CRM

In the rapidly evolving landscape of customer experience, AI digital transformation for CRM leaders has become the primary driver for sustainable growth. Many organizations are currently grappling with the debate of orchestration vs marketing automation to determine which approach best serves a modern, highly mobile audience. While traditional systems focused on linear, scheduled steps, orchestration […]

Jan

By Elara Metis Data Strategy & Analytics No Comments

Customer Data Platform (CDP): Market Outlook 2025

As we approach 2025, the Customer Data Platform (CDP) landscape is becoming the bedrock of corporate digital strategy. To succeed in this era of AI-driven marketing, businesses must prioritize a unified customer view roadmap that aligns technological precision with human-centric values. By shifting toward an informed and predictive touchpoint strategy, organizations ensure every interaction resonates […]

Jan

By Elara Metis Martech & Industry Trends No Comments

E-commerce Startup Swap Secures $100M Funding

E-commerce Startup Swap Secures $100M Funding: A New Era for Data-Driven Retail The e-commerce landscape is shifting as the startup Swap successfully raised an impressive $100 million in its latest funding round. This milestone is more than just a financial triumph; it marks the acceleration of a new era in digital commerce defined by innovation […]

Jan

By Elara Metis Martech & Industry Trends No Comments

Fix Disjointed Omnichannel Strategy with AI CRM

In today’s fast-paced digital world, the need to fix disjointed omnichannel strategy has shifted from a luxury to a crucial necessity for sustainable business growth. One of the most significant advancements in this field involves integrating AI into CRM for ecommerce, allowing brands to transform their approach to customer engagement through data-driven solutions. By leveraging […]

Jan

By Elara Metis CRM Optimization & Deliverability No Comments

Life Sciences CRM: From Tool to Strategic Asset

From Operational Tool to Strategic Enabler: The New Era of CRM in Life Sciences In the evolving pharmaceutical and biotech sectors, implementing a robust life sciences CRM strategy is no longer optional—it is the essential bridge between basic operations and sustainable growth. While digital transformation is often marketed as a “magic wand” for any corporate […]

Marketing