The Challenge
Feebbo Digital had a large subscriber database but was generating significantly below-benchmark revenue per email due to a combination of deliverability issues, poor segmentation, and an underperforming ESP stack. The existing Mailchimp setup was hitting sending limits and lacked the analytics depth needed to optimize campaigns.
The Approach
Data Innovation migrated Feebbo from Mailchimp to a managed Mautic infrastructure, rebuilt the segmentation model based on purchase behavior and engagement recency, and implemented a deliverability recovery protocol to clean 18 months of accumulated list decay. Campaigns were restructured around a weekly revenue-driving cadence with A/B tested subject lines.
The Outcome
Email revenue grew by 250% within six months of the new infrastructure going live. Revenue per email sent increased from €0.04 to €0.14. Inbox placement moved from 61% to 91% within the first 30 days of the migration.
Ready to recover your email revenue? Book a free audit and see what your current stack is leaving on the table.