Dr. Florin Armasu is the founder of Data Innovation S.L. (Barcelona) and creator of Sendability and BrandExpand. He works with B2B brands on AI strategy, email deliverability infrastructure, and content automation at scale.
Research
Research Fellow at IESE Business School (Universidad de Navarra, Barcelona). Affiliated with two research centers:
- Observatory on AI Ethics — AI governance, ethics, and organizational impact
- Center for Business in Society (CBS) — Business ethics and corporate responsibility in the AI era
Education
- IESE Business School — Research Fellow
- MIT Sloan School of Management — AI Strategy executive program
- Singularity University — AI and exponential technology program
- ESIC Business and Marketing School — MBA
20+ Years of Client Work
Florin has led data, CRM, and email infrastructure projects for brands including Nestlé (global FMCG, email infrastructure at scale), Brown-Forman (spirits group, CRM data strategy), and Reworld Media (digital publisher, deliverability at scale). He has built and managed email systems sending hundreds of millions of messages per year.
Companies Founded
- Data Innovation S.L. — AI and data consultancy. 12 content pillars covering email deliverability, CRM, AI strategy, content automation, and multilingual publishing.
- Sendability — Agentic email marketing and CRM platform. Managed Mautic infrastructure, deliverability optimization, AI content, and CRM analytics.
- BrandExpand — AI content engine for B2B brands and agencies. Multi-site WordPress publishing, LinkedIn, and email at agency scale.
Speaking
- Email Deliverability Summit 2025 — The Publisher’s Blueprint: Hybrid Multi-MTA Orchestration Layer. Technical session on decoupled sending logic and dynamic routing across a hybrid MTA stack.
Speaker, Deliverability Summit 2025 — Email Deliverability Track
Writing
Florin publishes the Intelligence² newsletter and co-authored Seth and Noesis: Human-AI Co-Evolution.
Contact
Email: florin@datainnovation.io
LinkedIn: linkedin.com/in/florinarmasu