Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

02
Mar
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Springbot Integrates Identity Matrix to Enhance Its AI Marketing Toolkit

In the rapidly evolving landscape of e-commerce, the Springbot Identity Matrix represents a significant leap in how businesses interact with their customers. While these advancements offer incredible benefits in terms of efficiency, they also raise questions about the long-term impact on human and social dynamics. To remain competitive and socially responsible, modern businesses must focus […]
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01
Mar
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7 Essential Python Libraries for Every Analytics Engineer

7 Essential Python Libraries for Every Analytics Engineer In today’s competitive landscape, the ability to build and deploy data-driven customer experience strategies is what separates market leaders from their competitors. Analytics engineers and data scientists must leverage a diverse toolkit to transform raw information into actionable insights. By utilizing advanced Python libraries, companies can not […]
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28
Feb
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Grupo Logis Hoteles Selects Mews to Drive Digital Transformation Across Its Portfolio

Grupo Logis Hoteles Selects Mews to Drive Digital Transformation Across Its Portfolio Grupo Logis Hoteles, a name synonymous with service excellence and strategic hospitality, has announced a significant partnership with Mews to accelerate its digital evolution. This move marks a pivotal shift for the hotel chain as it adopts a robust hospitality digital transformation strategy […]
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27
Feb
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AI Transforms Productivity as Sales Emerge as the New Frontier

AI Transforms Productivity: Sales as the New Frontier of Digital Transformation In the evolving landscape of modern business, narratives often promise revolutionary results through the adoption of artificial intelligence. However, a critical look reveals that a successful sales digital transformation data strategy does not reside in the technology itself, but in how organizations manage and […]
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26
Feb
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I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Work?

I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Work? In the digital information age, achieving business process data optimization is essential for companies aspiring to lead the market. Each digital interaction leaves a footprint that, when managed correctly, allows for strategic data manipulation and transformation. As we examine the top platforms […]
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25
Feb
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Highsnobiety to Shut Down E-commerce and Lay Off Staff

Highsnobiety to Shut Down E-commerce: Lessons in Human-Centered Digital Transformation The recent news regarding structural changes at Highsnobiety—including the termination of e-commerce operations and significant staff layoffs—serves as a tangible example of how shifting technology landscapes can alter job stability. In an era defined by rapid evolution, organizations must pivot toward a human-centered digital transformation […]
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