Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Interactive AMP Emails for B2B: Is the Investment Worth It in 2025?
Embedding interactive event registrations and real-time forms directly inside Gmail and Yahoo Mail can significantly reduce friction for B2B audiences. We analyze whether the resulting engagement boost justifies the implementation complexity and fallback requirements compared to standard personalization strategies in 2025.
Implied vs. Explicit Consent in Email Marketing: Avoiding GDPR Fines in 2025
New 2024 rulings from the Spanish AEPD clarify the precise boundary between valid implied consent for B2B contacts and the mandatory explicit opt-in required by the ePrivacy Directive. We provide a practical decision framework to help your team self-audit data practices and prevent severe GDPR fines in 2025.
Data Pseudonymisation in CRM: Techniques, Use Cases and When to Apply Them
Pseudonymisation under GDPR Article 4(5) reduces compliance risks by replacing direct identifiers with reversible tokens, distinct from irreversible anonymisation. Explore practical CRM implementation techniques like hashing and key separation to secure personal data while enabling safe analytics, system testing, and third-party sharing.
GDPR Due Diligence for Marketing Automation Vendors: The Complete Checklist
Protect your organization from regulatory risk by rigorously auditing marketing automation vendors on critical GDPR requirements like data localization and breach notification SLAs. This guide reveals how to scrutinize Data Processing Agreements to spot dangerous compliance red flags before you commit to a contract.
Privacy-Enhancing Technologies in B2B Marketing: From Concept to Practice
Identify which privacy-enhancing technologies are production-ready in 2025 as we distinguish essential tools like data clean rooms from experimental concepts. This analysis examines how Google Privacy Sandbox utilizes differential privacy and provides B2B teams with practical steps to secure their data collaboration strategies.
The ePrivacy Regulation: What Changes for B2B Email in Spain and How to Prepare
Replacing Directive 2002/58/EC, the upcoming ePrivacy Regulation harmonizes email marketing rules with the GDPR while redefining consent requirements for corporate communications. Discover how the soft opt-in exemption applies to Spanish B2B outreach and learn specific steps to future-proof your contact lists before the new framework takes effect.
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 93
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1