Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
RCS y WhatsApp Business: El Nuevo Ecosistema de Comunicación B2B en 2026
RCS y WhatsApp Business API transforman el ecosistema B2B de 2026 con tasas de apertura inalcanzables para el correo en gestiones críticas. Pese a su inmediatez, el email se mantiene como el ancla estratégica imprescindible para garantizar el cumplimiento normativo y la trazabilidad de las comunicaciones corporativas.
RCS and WhatsApp Business: The New B2B Communication Ecosystem in 2026
As RCS and WhatsApp Business API mature into 2026, they outperform email in open rates for urgent B2B notifications and transactional updates. Despite this shift toward instant messaging, successful organizations retain email as the compliant anchor channel to ensure regulatory security and continuity.
What Changes When You Add AI to the Editorial Calendar — and What Stays Human
Last quarter, a B2B SaaS client of ours ran two parallel editorial calendars for ninety days. One was managed the traditional way with a content lead, a freelance writer pool, and a monthly planning meeting. The other ran on a hybrid setup where AI agents handled briefing, first drafts, and SEO checks while humans owned […]
Canales Conversacionales y Email: Integración para el Customer Journey B2B
Potencia tu estrategia B2B alternando la inmediatez de WhatsApp y RCS con la formalidad del email mediante una orquestación inteligente. Descubre patrones de integración en Salesforce y HubSpot diseñados para evitar la saturación y contactar siempre en el momento exacto.
Conversational Channels and Email: Integration for the B2B Customer Journey
Master the art of blending high-touch channels like WhatsApp and RCS with email to accelerate B2B pipelines while preventing communication fatigue. This guide details precise orchestration logic and real-world Salesforce and HubSpot integration patterns that ensure you engage buyers exactly when it matters.
Ecosistemas de Datos First-Party: La Ventaja Competitiva de 2025-2026
Las compañías que invirtieron en ecosistemas de datos *first-party* superan hoy a sus rivales gracias a perfiles unificados y modelos de atribución *cookieless*. Generar este *flywheel* desde el *engagement* del email y escalarlo con *clean rooms* convierte la información propietaria en su mayor activo estratégico.
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1