Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

25
Jan
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Automation: The Wonder of Modern Marketing Ready for Use Today

Demystifying Digital Transformation: Implementing a Marketing Automation ROI Strategy Digital transformation in marketing, specifically through automated systems, is often presented as a universal panacea for modern business growth. However, achieving sustainable success requires a comprehensive marketing automation ROI strategy that moves beyond simple tool adoption. By separating myths from realities, organizations can make informed decisions […]
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24
Jan
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7 Essential Python Libraries for Every Analytics Engineer

7 Essential Python Libraries for Every Analytics Engineer In today’s digital age, where information acts as the new gold, effective data analysis tools and artificial intelligence (AI) are indispensable for any company aspiring to be competitive. Scaling CRM analytics with Python allows leadership to incorporate advanced technologies into business strategy for sustained growth. By building […]
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23
Jan
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Grupo Logis Hoteles Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio

Grupo Logis Hoteles has announced a strategic partnership with Mews to revolutionize property management across its diverse portfolio. By prioritizing hotel operational efficiency automation, the group is positioning itself at the forefront of the hospitality industry’s digital evolution. This move transcends simple software implementation; it represents a comprehensive shift toward reimagining how hotel staff interact […]
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22
Jan
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AI Boosts Productivity While Sales Remain the Next Frontier

Demystifying Digital Transformation: A Critical Analysis of Strategic Data Use Digital transformation has captured the imagination of business leaders worldwide, promising unprecedented operational efficiencies and new market opportunities. However, the path to modernization is fraught with obstacles, and a high rate of digital transformation strategy failure continues to plague even the most well-funded organizations. To […]
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21
Jan
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Tested: The Top 8 Customer Data Platforms of 2025 – What Delivers Results?

In today’s competitive digital landscape, a company’s ability to adapt and evolve is crucial for its long-term survival. Optimizing business processes with CDP (Customer Data Platforms) represents a vital step in this adaptation, allowing organizations to unify disparate data streams into actionable insights. This guide explores how the best CDP platforms of 2025 facilitate business […]
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20
Jan
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Highsnobiety to Shut Down E-Commerce Operations and Lay Off Staff

Highsnobiety is embarking on a significant strategic shift, transitioning away from its online retail arm to double down on a comprehensive ecommerce to content pivot strategy. This move marks a new era focused on innovation and digital storytelling, effectively redesigning the brand’s direction to empower its editorial roots. By moving away from traditional inventory management, […]
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