Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

26
Mar
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Springbot Enhances Identity Matrix and Boosts Marketing Arsenal with AI

Springbot Enhances Identity Matrix and Boosts Marketing Arsenal with AI Are you struggling to personalize CRM campaigns effectively? Generic messaging leads to low engagement. Many marketers find that traditional segmentation falls short. It misses crucial nuances in customer behavior. This results in wasted ad spend and missed opportunities. Springbot addresses this with AI-powered predictive CRM […]
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25
Mar
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7 Essential Python Libraries Every Analytics Engineer Needs

Stuck staring at CRM dashboards that promise insights but deliver confusion? You’re not alone. Many companies find themselves drowning in customer data, yet struggling to extract actionable intelligence. Teams often spend hours wrestling with spreadsheets, only to uncover insights that are too late or too shallow to drive meaningful change. Scaling CRM analytics with Python […]
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24
Mar
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Grupo Logis Hoteles Selects Mews to Support Digital Transformation of Its Extensive Portfolio

The Hidden Cost of Guesswork in Hotel Guest Personalization Are you investing in personalization, but seeing flat revenue? Many hotels collect guest data, but struggle to translate it into consistently better experiences. You might have the data, but not the system to use it effectively. This disconnect impacts revenue. Grupo Logis Hotels addressed this challenge […]
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23
Mar
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Artificial Intelligence Transforms Productivity While Sales Remain an Uncharted Frontier

Are you seeing rising sales costs despite increased marketing spend? Many companies find themselves pouring resources into CRM, yet struggle to translate data into revenue. The problem? They’re not effectively using AI for CRM optimization. It is possible to convert your CRM into a profit center by using the correct AI tools that drive revenue […]
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21
Mar
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Highsnobiety Ends eCommerce Operations and Lays Off Staff

Are your eCommerce sales plateauing despite increased website traffic? Many brands see a surge in visits, yet struggle to convert that traffic into revenue. It’s a frustrating blind spot. Understanding why potential customers aren’t completing purchases is crucial for digital commerce strategy evolution. What if the problem isn’t your product, but how you’re presenting it? […]
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