Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Privacy Audit for B2B Email Campaigns: A Practical Guide
Secure your B2B email operations against compliance risks with this step-by-step privacy audit checklist. We guide you through verifying lawful bases, managing consent records, and finalizing retention policies to ensure your documentation satisfies regulatory inspections.
El AI Act Europeo y su Impacto en las Estrategias de Email Marketing
La normativa europea de IA redefinirá la personalización predictiva y la segmentación automatizada en tus campañas de email marketing entre 2025 y 2026. Descubre las nuevas exigencias de supervisión humana y la documentación técnica obligatoria para evitar sanciones por el uso de algoritmos prohibidos.
The EU AI Act and Its Impact on Email Marketing Strategies
Impacting email strategies through 2026, the EU AI Act enforces strict prohibitions on manipulative tactics and mandates human oversight for predictive sending. Marketers must prepare now by auditing their automated segmentation tools and maintaining rigorous documentation to validate every AI-driven personalization decision.
Legitimación por Interés Legítimo en Email B2B: Cuándo y Cómo Aplicarla
Descubre cuándo el artículo 6.1.f del RGPD permite realizar prospección comercial sin consentimiento previo basándose en el interés legítimo. Aprende a documentar correctamente la prueba de ponderación para equilibrar tus objetivos con los derechos de los contactos corporativos en España.
Legitimate Interest in B2B Email: When and How to Apply It
Navigate the complexities of B2B email compliance by learning when to apply legitimate interest under GDPR Article 6.1.f. We detail how to document a rigorous Legitimate Interest Assessment and provide specific examples for Spanish senders to balance commercial goals against recipient rights.
Building a Data Strategy Roadmap: From Current State to Three-Year Architecture
Most data strategy roadmaps I’ve reviewed in the past three years share the same flaw: they describe a target architecture in detail but skip the messy middle. A B2B SaaS client recently showed me a 40-slide deck mapping their future Snowflake plus dbt plus Reverse ETL stack, with zero analysis of the seven legacy pipelines […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1