Blog

Where artificial intelligence, automatization and digital platforms rewrite the rules of the business game. A journey through the forces that are transforming how we scale, sell, and lead in an economy defined by data, algorithmic decisions, and constantly evolving technology.

 

14
Mar
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Springbot Enhances Marketing Arsenal with Identity Matrix Integration and AI Power

Springbot Enhances Marketing Arsenal with Identity Matrix Integration and AI Power Are your e-commerce personalization efforts yielding plateauing returns? Many CRM directors see initial gains from basic segmentation, only to watch performance stagnate. Improving AI identity resolution for e-commerce might be the solution. You can break through personalization plateaus by understanding individual customer behaviors and […]
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13
Mar
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7 Essential Python Libraries for Every Analytics Engineer

7 Essential Python Libraries for Every Analytics Engineer Struggling to personalize customer journeys beyond basic segmentation? Many CRM teams find that “360-degree views” don’t translate into actual revenue. Instead, they get stuck with data silos and generic messaging. The real challenge is scaling CRM data analytics to deliver hyper-personalized experiences at every touchpoint, predicting customer […]
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12
Mar
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Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio

Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio Are your hotels still relying on manual check-ins, leading to long queues and frustrated guests? Many hotel groups struggle to balance personalized service with operational efficiency, especially when implementing a hospitality digital transformation strategy. What if you could cut check-in times by […]
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11
Mar
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AI is Revolutionizing Productivity, Yet Sales Remain an Untapped Frontier

Are your sales reps chasing leads that vanish like smoke? Is your CRM data a graveyard of unclosed deals, despite a healthy flow of inquiries? Many companies invest heavily in CRM only to see marginal revenue gains. To unlock untapped revenue, organizations must embrace advanced AI strategies for CRM optimization. A data-driven approach can transform […]
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10
Mar
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I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?

Are you spending more on your Customer Data Platform (CDP) than you did last year, yet seeing no lift in customer lifetime value? Many enterprises face this exact scenario. They invest heavily in sophisticated CDPs, hoping to unlock hyper-personalization. However, they still struggle to unify customer data and activate it effectively. This often stems from […]
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09
Mar
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Highsnobiety to Shut Down E-Commerce and Lay Off Staff

Humanism in the Digital Age: Facing the Challenges of Change with Empathy Losing 15% of your workforce feels awful. Seeing engagement plummet after a tech upgrade is even worse. Many companies, laser-focused on ROI, miss the human cost of digital transformation. This oversight can damage morale and productivity. A human-centered digital transformation strategy is the […]
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