Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
How We Structure a Data Consulting Engagement: The Phases That Reduce Risk and Deliver Results
Last quarter we audited a stalled CRM migration for a mid-market retailer in Barcelona. The previous vendor had skipped discovery, jumped straight to implementation, and burned through €180,000 before anyone noticed the source data had three conflicting customer ID schemes. That project did not fail because of bad engineers. It failed because the engagement had […]
Klarna Revamps AI Strategy for CRM by Partnering with Google Cloud
Klarna Revamps AI Strategy for CRM by Partnering with Google Cloud Are your CRM dashboards overflowing with data, yet key customer insights remain hidden? Many CRM directors struggle to translate vast datasets into actionable strategies. This is especially true when trying to achieve AI business process transformation. Klarna’s recent partnership with Google Cloud offers a […]
InboxAlly Unveils Expert-Created 15-Step Email Sending Checklist to Prevent Costly Mistakes
InboxAlly Unveils Expert-Created Email Sending Checklist to Prevent Costly Mistakes Are your email open rates stuck below 15%, even with a clean list? You’re not alone. Many businesses struggle to break through the noise despite careful segmentation. The problem often lies in overlooking crucial pre-flight checks. To increase engagement, you must analyze the impact of […]
Enhancing PepsiCo’s Customer Engagement with Artificial Intelligence
Enhancing PepsiCo’s Customer Engagement with Artificial Intelligence Are you seeing a disconnect between your AI investments and actual CRM results? Many CRM directors struggle to translate sophisticated AI models into tangible improvements in customer engagement. They’re left wondering why increased data processing power doesn’t equal higher customer lifetime value. This article explores how to overcome […]
Miami’s Mod Op Acquires Ascend Marketing in North Texas to Boost B2B Skills
Are marketing automation efforts delivering dashboards full of data, but not enough actual revenue? Many B2B companies invest heavily in tools and talent for digital transformation, only to find themselves overwhelmed by complex reports that don’t translate into actionable insights. The problem isn’t a lack of data; it’s a lack of clarity on which metrics […]
Palantir CEO Secretly Meets with South Korean Tech Executives
You are likely sitting on a goldmine of data, yet your churn rate remains stubbornly high. Most CRM directors possess the ingredients for predictive success but lack the connective tissue that turns raw logs into revenue-generating insights. Investing in tools without a unified enterprise predictive analytics strategy is like buying a high-performance engine but having […]
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