Intelligence²: The Business Case for Making Humans Smarter with AI (Not Replacing Them) The companies winning with AI are not the ones that replaced the most humans. They are the ones that made their humans measurably sharper. This is the intelligence squared thesis: Smart Humans multiplied by Smart AI, not Smart Humans added to Smart […]

In March 2023, our team at a Barcelona consultancy ran a small experiment: route 20% of inbound CRM segmentation requests through a GPT-4 assisted workflow, keep the rest on the standard analyst path, and measure both speed and rework rates. Eighteen months and roughly 3,400 requests later, the AI-assisted path was 2.7x faster on average, […]

Last quarter, a CRM team I work with ran a postmortem on a churn prediction workflow. The model had drifted, retention campaigns had underperformed by 23%, and nobody noticed for six weeks. The interesting finding was not the drift itself. It was that the AI agent monitoring the pipeline had logged the anomaly on day […]

At a manufacturing client last quarter, we ran two parallel onboarding sessions for the same Copilot rollout. One group got the standard “AI is changing everything, adapt or fall behind” framing from their internal comms team. The other got a working demo, three concrete use cases from their own workflow, and a Slack channel to […]

The first time I noticed the shift was during a client review at a mid-market SaaS company in Munich. Their CRM manager opened a session with an AI agent and started not by re-explaining the account context, but by asking, “What do you think about the Henkel renewal now that we have the Q3 usage […]