What a Real AI Consulting Engagement Looks Like: From Discovery to Running System in 12 Weeks A publisher with 2 million contacts, a 14% inbox placement rate, and zero documented data strategy went from broken deliverability to a running intelligent system in 90 days. That outcome is repeatable – but only if you understand what […]

Last quarter we audited a mid-market SaaS company running 47 marketing tools. Twelve were duplicates, eight had not been logged into for 90 days, and three were billing the company for seats that belonged to employees who left in 2022. Total waste: roughly €180,000 annually. This is not unusual. After evaluating more than 200 MarTech […]

Last quarter I sat with a CMO who had just spent €180,000 on a senior data scientist hire that did not work out. The candidate was strong, the onboarding was reasonable, but the company had no production data pipeline, no MLOps practice, and no clear backlog of problems worth a PhD-level salary. Six months in, […]

Last quarter I sat in a room with a CRM director who had just signed a six-figure contract for a new marketing automation platform. The technical migration was scheduled for eight weeks. When I asked how the campaign managers, content team, and sales ops would be onboarded, the answer was a two-hour Zoom training the […]

Last quarter I sat through a budget review where a CRM migration project, signed off eighteen months earlier with a projected €2.4M return, was quietly written down to break-even. The marketing team had delivered everything in the original brief. The problem was simpler: nobody had agreed with finance, in writing, what counted as a return […]

Last year I sat in on a CRM migration kickoff where the CMO, the CIO, and the head of sales each described the project’s goal in incompatible terms. The CMO wanted lifecycle automation, the CIO wanted to retire two legacy databases, and sales wanted faster lead routing. Six months and €400K later, the project shipped […]