Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
BlueDocs: The Ultimate Knowledge Base Software Truly Used by Teams
BlueDocs: The Ultimate Knowledge Base Software Truly Used by Teams Are employees wasting hours searching for information already documented? A recent internal audit showed one client’s team spent 18 hours/week collectively just *looking* for answers buried in emails and shared drives. Implementing a strong digital transformation strategy for SMEs, centered around a robust knowledge base, […]
CRM-Powered Pricing Perspectives for Rule-Based Strategies
CRM-Powered Pricing Perspectives for Rule-Based Strategies Your rule-based pricing strategies are likely failing because your underlying data is a mess. When CRM adoption stalls at 30%, you aren’t just losing productivity—you are losing the granular customer insights required to defend your margins and automate discounts effectively. Data Innovation, managing over 1 billion emails monthly, has […]
Telemundo Studios Boosts Short Dramas with Vertical Format in Alternative Content Strategy Expansion
Are your mobile video completion rates stuck below 15%? You’re not alone. Many media companies struggle to capture and hold attention on small screens. A shift to mobile-first content strategy AI can dramatically improve engagement, but only if executed correctly. Telemundo Studios is pioneering this approach, producing short-form dramas in a vertical format. Their success […]
ZeroBounce ONE Launches as the Complete Email Deliverability Solution for Guaranteed Inbox Placement
ZeroBounce ONE Launches as the Complete Email Deliverability Solution for Guaranteed Inbox Placement Are 20% of your marketing emails landing in spam despite a clean list? You’re not alone. Many companies see inbox placement rates plummet even with regular list hygiene. To increase email inbox placement rates, a more comprehensive solution is needed, one that […]
Massimo Group Enhances Operations and Customer Engagement by Integrating Claude AI with Oracle NetSuite ERP
Massimo Group Enhances Operations and Customer Engagement by Integrating Claude AI with Oracle NetSuite ERP Are you flying blind with your ERP data? Many companies invest heavily in Oracle NetSuite, but struggle to extract actionable insights. They are stuck with reports that lag reality by weeks. Massimo Group faced this exact problem. By integrating Claude […]
StructuredWeb Rebrands as Structured and Unveils Industry’s First Agentic AI Platform for Scalable Channel Growth
Are your channel sales partners underperforming, even with the right tools? Many companies see partner revenue plateau after initial gains. They invested in automation but still rely on manual processes for critical tasks. This creates a bottleneck, hindering scalability. Agentic AI for channel management offers a solution by automating complex workflows and empowering partners with […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1