Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
CRM Insights for a Price-Based Strategy
CRM Insights for a Price-Based Strategy: Business Process Transformation Through Data Struggling to price new CRM-driven product bundles? Many companies see initial sales spikes, only to watch margins erode within months. You’re collecting CRM data, but is your CRM data pricing strategy actually maximizing profit, or just chasing volume? It’s a common trap. Moving beyond […]
Telemundo Studios Debuts Vertical Short Dramas as Part of Expanded Alternative Content Strategy
Telemundo Studios Maximizes Mobile-First Content Strategy ROI with Vertical Dramas Are you seeing a lower completion rate on mobile video content, even when the content is engaging? Many media companies still produce widescreen videos, then shrink them for mobile. Telemundo Studios is betting that a true mobile-first content strategy ROI comes from creating content specifically […]
ZeroBounce ONE: Your Comprehensive Solution for Email Deliverability and Inbox Placement
Leveraging ZeroBounce ONE within a High-Performance Email Deliverability Strategy Are you seeing a 15-20% drop in email engagement after a CRM update? Many companies face this exact problem: a perfectly planned digital transformation data strategy that somehow tanks deliverability. The issue isn’t the new system; it’s the hidden data gaps that surface during migration. To […]
Massimo Group Enhances Operations and Customer Engagement with Claude AI Integration into Oracle NetSuite ERP
Massimo Group Enhances Operations and Customer Engagement with Claude AI Integration into Oracle NetSuite ERP Are your NetSuite reports telling you *what* happened but not *why*? Many sales teams struggle to turn ERP data into actionable customer insights. They are stuck reacting to trends instead of predicting them. Massimo Group addressed this challenge head-on. They […]
7 Essential Python Libraries for Every Analytics Engineer
7 Essential Python Libraries Killing Analytics Engineering Team Morale Are your analytics engineers spending more time wrestling with brittle code than building insights? It’s a common problem. Many teams scaling quickly find their Python stack becomes a bottleneck. The promise of automation turns into a daily grind of debugging. This often leads to decreased productivity […]
Aligning Business and IT Value for Digital Transformation with Mendix
Struggling to get your business units and IT to agree on the same tech stack? You’re not alone. Many organizations find that their “digital transformation” initiatives stall when business goals and IT capabilities remain disconnected, leading to wasted resources and missed opportunities to bridge business IT gap low-code solutions offer. This disconnect can cost a […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1