Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
VDMS Email Management: Lessons from Running Multi-Country Ops
Most teams track delivery rate and call it deliverability. The two numbers measure different things, and confusing them is the single most common reason VDMS email management programs bleed revenue without anyone noticing. A message “delivered” to a spam folder still counts as delivered. It just never gets read. When you operate across multiple countries, […]
CRM Enrichment Workflows That Turn Sparse Contact Records Into Decision-Ready Data
Last quarter I audited a Salesforce instance with 412,000 contact records. Around 38% had a job title field, 22% had a usable phone number, and roughly 9% carried any firmographic data beyond company name. The marketing team was still segmenting campaigns off this. Predictably, open rates sat at 11% and SQL conversion hovered near 0.7%. […]
What 18 Months of Human-AI Collaboration at Scale Taught a Barcelona Data Team
In March 2023, our team at a Barcelona consultancy ran a small experiment: route 20% of inbound CRM segmentation requests through a GPT-4 assisted workflow, keep the rest on the standard analyst path, and measure both speed and rework rates. Eighteen months and roughly 3,400 requests later, the AI-assisted path was 2.7x faster on average, […]
Human AI Coexistence Philosophy Business: What Changed and What Still Works
The companies treating AI as a replacement for human judgment are losing ground to the ones treating it as an extension of it. That is the core thesis behind human AI coexistence philosophy business strategy in 2025: the competitive advantage belongs not to organizations that automate the most, but to those that design the sharpest […]
Inside KumoMTA Configuration Email: A Technical Walkthrough
Senders pushing 500M+ emails monthly lose between 18% and 32% of their infrastructure budget to MTA licensing alone. KumoMTA configuration email setups eliminate that line item entirely because the MTA is open-source, Lua-scriptable, and built for the kind of volume where commercial per-message pricing becomes absurd. The tradeoff: you own every policy decision, every queue […]
Multi-MTA Email Routing: Architecture Patterns for Scale
When you route all your volume through a single MTA, you are one vendor outage away from zero sends. I have watched a client lose 72 hours of transactional email because their sole provider had an infrastructure incident and offered nothing but a status page. That experience rewired how I think about multi-MTA email routing, […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1