Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
How to AI Workflow Automation CRM: The 5-Step Checklist
Most CRM teams automate the wrong thing first. They connect an AI tool to their contact database, set up a few triggers, and call it “AI workflow automation CRM.” Three months later, they are looking at the same conversion rates and wondering why the vendor’s case studies don’t match their reality. The problem is sequencing. […]
Landing Page Email Alignment Conversion: What We Learned After 50 Implementations
Most conversion problems are diagnosed on the landing page. The real break happens earlier – in the gap between what the email promises and what the page delivers. After 50 implementations across high-volume senders, the pattern is consistent: landing page email alignment conversion failures are structural, not creative. Fix the structure and the numbers move. […]
We Tested Both Mautic Vs Braze Approaches – Here Is What Won
The Mautic vs Braze decision looks simple on the surface – open source versus enterprise SaaS – but the real differences appear only when you stress-test both against serious infrastructure requirements. We have run both approaches for clients sending north of 500 million emails per month across 50+ dedicated IPs and multiple MTAs. Here is […]
Mautic Vs HubSpot: Which One Actually Delivers?
The Mautic vs HubSpot decision is not primarily a features question. It is a cost structure, infrastructure control, and vendor dependency question. Get those three wrong and you spend 3-5x more than necessary, or you hand your entire marketing database to a single vendor who can reprice at renewal. Both outcomes happen more than people […]
Nestlé Email Marketing Case Study: From Broken to 98% Inbox in 60 Days
Sixty days. That is how long it took to move a Nestlé email program from roughly 40% inbox placement to above 98% – across multiple countries, multiple sending domains, and millions of sends per month. This is what that work actually looked like. The Nestlé Email Marketing Case Study: What Was Actually Broken When a […]
Email Deliverability Case Study Enterprise: From Broken to 98% Inbox in 60 Days
Thirty-four percent inbox placement. For an enterprise sender pushing 40 million emails per month, that number means most of your email budget is funding spam folders. Revenue attribution from the channel had collapsed. The CRM team was being asked to justify their existence. This is the starting point of this email deliverability case study enterprise […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
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- Research 1