Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Hybrid decision systems: How teams distribute judgment between humans and AI agents
In a recent project with a European retailer, we measured something that surprised us: 68% of the decisions that the marketing team considered “automatable” actually required some kind of human validation before being executed. And the other way around, almost a third of the decisions that managers wanted to supervise manually were perfectly delegable to […]
The AI adoption gap: what the State of AI Report 2026 measured, and four moves to close it
The top 1% of firms spend about 580 times the median on AI per employee. The gap is about workflow and setup, not access to models. Four moves to close it this quarter.
The self-improving agent stack: what compounds and what you still own
Skills, harnesses and models can now rewrite themselves. The question is not whether to let them. It is which part of the stack you hand over, and which part you keep.
Gemini 4 Argon: where it leads, where it trails, and what to test it on
Google is back at the frontier. Argon leads on knowledge work, finance and legal agents, trails on terminal coding and computer use, and most teams cannot use it yet.
How to BIMI Email Setup: The 5-Step Checklist
Most BIMI implementations fail at the DNS record, not because the syntax is wrong, but because the sender skipped the foundational layers the record depends on. BIMI email setup is a stack: DMARC at enforcement, a validated SVG, an optional but increasingly required Verified Mark Certificate, and then the DNS TXT record that ties it […]
The RFM Segmentation Email Marketing Playbook That Actually Works
Most email programs treat RFM segmentation as a reporting exercise. Marketers slice their database, label the top 20% “champions,” and then send every segment the same volume cadence with slightly different subject lines. Inbox rates drop. Revenue attribution gets murky. The RFM model takes the blame, when the real failure is operational: the segmentation never […]
Categories
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