Insights & Expertise
Email deliverability, CRM, AI automation and data strategies for modern marketers.
Legitimate Interest in B2B Email: When and How to Apply It
Navigate the complexities of B2B email compliance by learning when to apply legitimate interest under GDPR Article 6.1.f. We detail how to document a rigorous Legitimate Interest Assessment and provide specific examples for Spanish senders to balance commercial goals against recipient rights.
Building a Data Strategy Roadmap: From Current State to Three-Year Architecture
Most data strategy roadmaps I’ve reviewed in the past three years share the same flaw: they describe a target architecture in detail but skip the messy middle. A B2B SaaS client recently showed me a 40-slide deck mapping their future Snowflake plus dbt plus Reverse ETL stack, with zero analysis of the seven legacy pipelines […]
Zero-Party Data: La Estrategia Ética para Sustituir las Cookies de Terceros
El zero-party data, compartido proactivamente por el usuario, emerge como la alternativa ética ante la desaparición de las cookies de terceros. Aprende a captar estos datos mediante centros de preferencias, encuestas y perfiles progresivos para construir relaciones sólidas bajo el estricto cumplimiento del RGPD.
Zero-Party Data: The Ethical Strategy to Replace Third-Party Cookies
Zero-party data empowers brands to replace third-party cookies by utilizing preference centers and surveys to collect information customers intentionally share. This GDPR-compliant strategy builds deeper relationships based on trust and transparency rather than invasive tracking methods.
GDPR y CRM: Cómo Gestionar el Consentimiento de Usuarios en 2025
Optimiza tu CRM configurando correctamente el doble opt-in y los campos de consentimiento en plataformas como Salesforce o HubSpot para blindar tus campañas B2B. Esta guía detalla cómo justificar el interés legítimo y asegurar la trazabilidad de los datos según las normativas vigentes en España y la UE.
GDPR and CRM: Managing User Consent in 2025
Master user consent management in 2025 by optimizing your CRM configuration for rigorous B2B compliance across Spain and the EU. This guide details how to structure consent fields in Salesforce and HubSpot while effectively balancing legitimate interest against strict double opt-in protocols.
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