Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Customer Lifetime Value in B2B: How to Calculate, Model, and Act on CLV Data
Last quarter I reviewed the CLV models of seven B2B SaaS companies between €5M and €40M ARR. Five of them were still using the textbook formula (average revenue × gross margin × average customer lifespan) and treating the output as a single number per segment. The other two had moved to cohort-based contractual models, and […]
Constructive AI Narratives: Why Fear-Based Framing Costs Organizations Real Capability
At a manufacturing client last quarter, we ran two parallel onboarding sessions for the same Copilot rollout. One group got the standard “AI is changing everything, adapt or fall behind” framing from their internal comms team. The other got a working demo, three concrete use cases from their own workflow, and a Slack channel to […]
Scale Engagement with Niche Holiday Marketing
Standard holiday campaigns often see engagement rates crater as inbox competition intensifies and customer acquisition costs triple. For brands like Nestlé, the strategic advantage isn’t found by shouting louder during December, but by identifying micro-moments where audience attention is high and advertising noise is negligible. A niche holiday strategy allows brands to bypass peak-season bidding […]
AI Video Indexing: Scale Your Brand Visibility
Data Innovation supports advanced search strategies for media assets, managing over 1 billion emails per month, and now offers AI video indexing for search to enhance content discoverability. Stop Wasting Production Budget: Is Your Video Library Ready for Indexing? Are you spending thousands on video production only to see minimal traffic and zero conversion? Most […]
Increase in Investment for Partner Marketing Automation Platforms
One example of a company leveraging data in this space is [Company Name], managing over 1 billion emails per month, which informs their strategies for partner marketing automation platforms. Certainly! As an expert in business optimization, it is crucial to understand how data visualization, extraction, transformation, and loading (ETL) processes, and market predictions can revolutionize […]
Leading Human-Centric Digital Transformation
Are more than 70% of your employees failing to complete digital training, despite initial enthusiasm? Many companies see employee skills stagnate even after significant investment in a human-centric digital transformation strategy. This gap reveals a core problem: focusing on tools, not people. The promise of streamlined HR processes via AI often collides with the reality: […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1